Mahindra & Mahindra Ltd Launches all New "Mahindra 6560 Tractor" In Bangladesh.

Jessore, 02April 2016: A new breakthrough dawns upon the agricultural sector in Bangladesh, where for the first time innovation compliments economics, resulting in the technologically mature design - Mahindra 6560.

Launched by Mahindra and Mahindra Ltd India, in partnership with their channel partner Karnaphuli Group Ltd, this model is the foremost model, to trounce the all new high horse power (HP) platform (currently available in 60 HP category) that will shape a new age standard of qualitative performance, comfort, style and precision in functionality.

"Mahindra is the global leader in tractors by volumes. With the launch of the new Mahindra 6560, we have deployed technology innovation to set new benchmarks, thereby reinventing ourselves to stay ahead. This is a perfect example of the Mahindra Rise philosophy of Alternative Thinking based on deep understanding of unmet customer needs. We are confident this will be a category defining launch." - Mr. Subodh Arora, Sr. General Manager - Product & Mkt, International Operations, Mahindra & Mahindra Ltd.

The Mahindra 6560 is estimated to pioneer the current tractor market, with its Superior Fuel Efficiency, Hi-tech, advanced Synchromesh Transmission, 18 speed options (includes 15 F, which is the highest number of forward gears offered in Bangladesh and 3R gears), Precision Hydraulic with highest pump flow for quick lowering and finally its unmatched performance in class lift capacity of 2,200 kg with the highest torque of 236.9Nm and a backup torque of 33% that will deliver uniform and consistent power with minimum RPM drop in all application and soil conditions.

It doesn't end there, as its Full flat platform, comfortable seating, suspended pedals and ergonomic controls allows the driver to have fatigue-free long hours of operations in the field.

"At Mahindra, we have regularly created disruptions in the market and the launch of all new 6560 product is a clear validation of our approach. The Tractor is all set to redefine its respective category. We have taken a significant leap by comprehensively addressing the needs of the customers in this segment and with the launch of 6560 I am confident that as with other Mahindra products, it will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy." - Mr. Sagar Bhadkamkar, General Manager & Country Head (International Operations), Mahindra & Mahindra

"The product is power packed with a NEF engine offering best in class millage, 237 Nm torque, with dual PTO, synchromesh 15F +3R Gear system for better transmission life and driving pleasure, effective Hydraulics, robust safety features like 3 disc braking system and with all other features like 3215mm turning radius, that gives this product edge over others in this market." Mr. Pankaj Singh Country Manager Exports stated to the Press.

The product details were further explained by Mr. Mohammed Nizam Uddin, Dy. General Manager, Tractors Division, Karnaphuli Ltd. confirming the nationwide product launch and availability within 22 regional offices with ex-showroom price @ BDT 12.20 lakh.

The launch was attended by the dignitaries from business and social circles, investors of cooperative banks, & retail customers.

About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

Visit us at www.mahindra.com

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For further enquiries please contact:

Varsha Chainani
Senior Vice President-Group Communications
Mahindra & Mahindra Ltd.
Tel: +91 22 24979172 (D)
Mobile: +91 9987340055
E-mail: chainani.varsha@mahindra.com
Log onto www.mahindra.com

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