Mahindra launches a more stylish avatar of the KUV100 on its 1st anniversary

SYNOPSIS:

 New avatar of the KUV100 to sport the following:
o Stylish dual tone exteriors: Choose between a Flamboyant Red or a Dazzling Silver with Metallic Black Roof
o All new sporty black interior theme with new upholstery design
o Larger 15” alloy wheels for an enhanced SUV stance
 Personalize your KUV100 with sporty and premium accessory kits - the sporty exterior & interior kits and the premium exterior & interior kits
 New features available on the K8 6 seater variant in both petrol & diesel options

Mumbai, January 30, 2017: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the introduction of a stylish new look for its compact SUV KUV100, as it completes one year on Indian roads

The more stylish KUV100 will be available in the K8 variant with two options for dual tone exterior colour – Flamboyant Red or a Dazzling Silver body with Metallic Black roof. The SUV stance has been enhanced with larger sized 15” alloy wheels with a dynamic design. The interiors get a new sporty black and premium theme. In addition to this the K6 & K6+ variant will now be available with spider design 14” alloy wheels.

In addition to this, customers get options to personalize their KUV100 with 4 accessory kits, namely sporty exterior and interior kits and premium exterior and interior kits. Each kit comprises of multiple accessories to further enhance the style quotient of the KUV100. Launched in January 2016, the KUV100 has made its presence felt in a very short time, having sold more than 42,000 units since launch.

Speaking on the introduction of the fashionable new look KUV100, Pravin Shah, President & Chief Executive (Automotive), M&M Ltd., said, “On the first anniversary of KUV100, we would like to thank our customers for their support in creating a new SUV segment. The KUV100 has the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition. At Mahindra, we constantly update our products in keeping with the latest trends. We have introduced the new avatar of the KUV100 with dual tone exterior colour, sporty and premium black interiors and bigger dynamic design alloys wheels along with various accessory kits. We are confident that it will further build on the KUV100’s style quotient and make it a popular choice amongst the youth.”

The KUV100 price starts at 4.58 Lakh (Ex-showroom, Delhi) and its new avatar will be available on the top end K8 variant for Rs. 6.37 Lakh (Ex-showroom, Delhi), at a differential of Rs 13,000 only. Bookings are open at all Mahindra dealerships with immediate effect.

About Mahindra
The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in aerospace, agribusiness, components, commercial vehicles, consulting services, defence, energy, industrial equipment, logistics, real estate, steel, and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more on Mahindra on www.mahindra.com/ Twitter and Facebook: @MahindraRise

Media contact information: Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

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