Mahindra launches new range of 5 Agri Specialist Tractors - Mahindra YUVO with advanced technology in the 30-45 HP range

Synopsis:

  • Mahindra Yuvo's advanced technology gives more coverage, faster operations & better quality of work.
  • With the new Yuvo range, farmers will be able to DO MORE (Jyada), DO FASTER (Jaldi) & DO BETTER (Behtar) farming operations.
  • Yuvo range offers many best in class & category first features like 12F+3R gears, 1500 kgs lift capacity, Precision Hydraulics & High engine power (best in class max torque )
  • Designed for over 30 different farming applications, from land preparation to harvesting as well as post-harvesting operations
  • M&M has invested over Rs 300 crores towards the development of this new platform
  • Available in 5 HP points - 32HP, 35HP, 40HP, 42HP and 45HP
  • Currently will be sold through 400+ Mahindra outlets in 15 states across the country
  • Will be manufactured at Mahindra's newest plant located at Zaherabad in Telangana state.
  • Price range of Mahindra Yuvo starting at Rs 4.99 lacs for 265 DI (32 HP) to 6.49 Lacs for 575 DI (45 HP) (ex showroom Hyderabad).

April 5th 2016, Hyderabad: Mahindra & Mahindra's Farm Equipment Sector (FES) has raised the bar in farm technology with the launch of the Mahindra YUVO, a new age, superior technology, range of tractors in the 30-45 HP category which will be added to the company’s existing range of highly successful 15 - 57 HP tractors.

The YUVO range comes in five models - 265 DI (32HP), 275 DI (35HP), 415 DI (40HP), 475 DI (42HP) and 575 DI (45HP) respectively. It will be available in 15 states and will be priced starting at Rs. 4.99 lacs for 265 DI (32 HP) ESR Hyderabad,

Built on a completely new platform with a unique and Industry first 12F+3R Full constant-mesh gearbox in the category, Mahindra YUVO is extremely versatile and can be used across more than 30 different farming applications. The advanced technology of the Yuvo range helps serve the diverse needs of farmers - from land preparation to harvesting as well as post-harvesting requirements, helps them do more, faster & better.

"The Yuvo will cater to the evolving needs of the progressive farmer", said Mahindra & Mahindra Ltd Executive Director, Dr Pawan Goenka. "The Yuvo range of tractors is developed at our state of the art R & D facility, Mahindra Research Valley at Chennai and has set a new benchmark in pioneering new technology and providing huge value to customers .Yuvo demonstrates the commitment of Mahindra to enable farmers to improve their yield and productivity and Rise in life. We are delighted to launch the Yuvo, a definitive technology leader."

Mahindra & Mahindra Chief Executive - Farm Equipment & Two Wheeler Division, Rajesh Jejurikar said, "YUVO is designed based on consumer insights from varied farming applications across the country. A very extensive testing and validation process has been followed. The launch of the Mahindra YUVO, in the very major 30 to 45 HP segment will further strengthen our position in the tractor market."

The YUVO is the result of an extensive research and development program by Mahindra's project team who collected feedback from customers across 12 states. More than 7000 inputs went into developing YUVO which was then put through 140,000 hours of lab and field testing across 12 states covering relevant applications.

Mahindra Yuvo offers many new technology features to Indian farmers looking for tractors in 30 - 45 HP range. It is designed to deliver superior performance in farming operations in any soil condition & offers versatility to carry out over 30 applications, thus making it ideal for using in any part of India.

The new YUVO's powerful engine will deliver uniform and consistent power with minimum RPM drop across all application and soil conditions. It offers more back up torque making it unstoppable even while working on hard soil. Yuvo comes with industry best 400 hour service interval, thus reducing the cost of ownership & giving more time for operations by reducing visits to service station. Enhanced engine cooling allows farmer to work longer hours in operations like Threshing without running the engine hot.

It also possess high lift capacity hydraulic systems, making it suitable for various farming and haulage operations. The precision hydraulic armed with high tech control valve gives superior control & maintains accurate depth of implement, so critical in applications like potato digging.

Yuvo's advanced transmission offers unique 12F x 3R gear box, giving multiple speed choice to farmers while using any implement. Full constant mesh gear box along with ergonomically designed, car like side shift gear system makes driving effortless. Planetary reduction in Yuvo makes it a very robust tractor.

Yuvo is designed to set a new benchmark in style, operator comfort & convenience. The operator platform & deluxe seat, levers & pedals designed for easy reach & minimum efforts, will allow long hours of fatigue free working for the farmers.

YUVO will be available across 15 states which are Maharashtra, Andhra Pradesh, Karnataka, Telengana, Bihar, Jharkhand, Chattisgarh, Madhya Pradesh, Uttar Pradesh, Haryana, Rajasthan, West Bengal, Gujarat, Tamil Nadu, and Orissa

MORE, FASTER & BETTER WITH NEW TECHNOLOGY

Do More ( Jyada ) Most Powerful Engine in the category with best in class max torque & back up torque
Best in class PTO HP
Bigger Air Cleaner & Radiator
Enhanced Parallel Cooling system
Do Faster ( Jaldi ) 12 F+ 3 R Speeds , with speed range from 1.45 to 30.5 kmph
Advanced constant mesh gear box with car like side shift
Planetary drive
Responsive & Maintenance free Oil Immersed brakes
Do Better ( Behtar ) High Precision Hydraulics with Hi Tech Control valve
Best in class lift capacity - 1500 kgs, with fast lowering speed
Ergonomically located and effortless pedals & control levers
Comfortable & adjustable deluxe seat
Bold wrap around clear lens head lamps

Wide Range of Applications
The various unique & advanced features in the new Mahindra YUVO creates possibilities to use the in the widest possible range of applications in the field with the best quality of output. Some of the key implements that will be used with Yuvo are -

  1. Disc / 2 MB Plough
  2. Cultivator
  3. Rotavator
  4. Power Harrow
  5. Full & Half Cage Puddling
  6. Seed Drill
  7. Potato Planter & Digger
  8. Reaper
  9. Thresher
  10. Baler

About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

Visit us at www.mahindra.com

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For further enquiries please contact:

Mohan Nair
Senior General Manager (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line - + 91 22 28468510
Office Email Address - nair.mohan@mahindra.com

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