‘SmartShift by Mahindra’ drives into Ahmedabad

The digital marketplace for intra-city logistics launches operations in 4th city after Mumbai, Hyderabad & Bengaluru

  • SmartShift is a technology enabled platform that connects cargo owners and transporters for on-demand logistics requirements
  • Since its launch in October 2015 it has garnered over 15,000 stakeholders and clocks approximately 1,500 transactions every day
  • Currently operational across Mumbai, Hyderabad and Bengaluru and now launching operations in Ahmedabad
  • Aims to add value to 1 million stakeholders in 3 years

May 3, 2017, Ahmedabad: SmartShift, the digital mobility start-up from the US$ 17.8 billion Mahindra Group, today announced the launch of its operations in Ahmedabad, its fourth city after successful launches in Mumbai, Hyderabad and Bengaluru. Aimed at enabling efficiencies in the last mile logistics space, SmartShift acts as a platform for cargo owners and transporters to work with each other, ensuring a mutually beneficial relationship.

SmartShift is an intra-city digital load exchange platform for cargo owners and transporters, enabling them to efficiently transport cargo from point A to point B. Cargo owners (both businesses and individual users) can access the SmartShift service through a world class mobile app (available on Android), the website or the dedicated call centre. The key differentiator that SmartShift brings to this space is the feature of “Reverse Bidding”. This implies that the app successfully emulates the bargaining process between cargo owners and transporters, allowing them to close the deal at a mutually acceptable price.

In just 18 months since launch, SmartShift has emerged as the leading industry player in Mumbai and Hyderabad and is gaining unprecedented traction in Bengaluru as well. It has become the preferred choice for over 15,000 stakeholders, clocking approximately 1,500 transactions a day. The team is now geared towards its next ambitious milestone of creating a community of 1 million stakeholders over the next 3 years.

Speaking at the launch of SmartShift in Ahmedabad, Kausalya Nandakumar, CEO, SmartShift, said, "We are delighted to enter the state of Gujarat by launching our operations in one of its largest cities, Ahmedabad. We are one of the first organized players to enter this city and we hope to leverage this first-mover advantage to the fullest extent. What really drew us to Ahmedabad was its ambitious people who are always on the look-out for ways to improve their business and life in general. Our pilot operations further strengthened our belief. In Ahmedabad, there is a great need to bring significant cost efficiencies in last mile logistics, with high willingness of both owners and transporters to try aggregator platforms. It is safe to say that the city could become a potential gateway for us to the other significant markets within Gujarat."

Ms. Nandakumar further added, "According to a report, the logistics industry in India is pegged at $130 billion with 35%-40% of it being in the intra-city space. It is also estimated that 18 lakh small commercial vehicles complete millions of transactions daily, across the country. Going ahead we will not only focus on enabling improved business productivity for our customers but shall continually nurture customer relationships, moving beyond mere transactional business."

SmartShift by Mahindra offers transparent pricing, an efficient simple one-click booking process and the ability to track cargo after dispatch. As one of the biggest players in the CV industry, Mahindra understands and recognises this ecosystem and its dynamics. As the first intrapreneurial start-up incubated within the Mahindra Group, SmartShift combines the process, governance and discipline of a large mature business with the tenacity, nimbleness and fierce competitiveness of a start-up. The young team strongly leverages the multi-disciplinary mentorship of the Mahindra Group and unmatched privileged access to 150 Mahindra group companies, working as a seamless logistics solution partner in the 'One Mahindra' ecosystem.

The unique SmartShift service allows cargo owners to:

  • Book a vehicle in less than 3 minutes
  • Negotiate the best price through a unique first of its kind "BID" feature
  • Choose from a range of certified and trained SmartShifters
  • Track the selected SmartShifter to ensure that his consignment is delivered safely and securely

Simultaneously, the SmartShift service allows cargo transporters to:

  • Get more business through faster and easier order taking technology
  • Get the option of accepting or declining a delivery request based on pricing or the availability of vehicles
  • Get the opportunity to explore and expand to other markets
  • Look forward to a higher earning potential

About SmartShift by Mahindra

SmartShift by Mahindra, an on-demand logistics provider, is the first digital mobility startup incubated under the aegis of the USD 17.8 billion Mahindra Group. It specializes in providing small commercial vehicles for intra-city first and last-mile requirements. With its intuitive reverse auctioning technology platform and real-time ability to track vehicles, SmartShift aims to make daily logistics requirements of SMEs at least 30% more efficient. For the transporter partners, the first-in-industry feature phone integration, efficient pricing through return trips and focus on community building helps it in disrupting the highly inefficient incumbent ecosystem. Driven by the ambitious goal of owning cargo transportation in the country, SmartShift currently services more than 900 pin codes in 3 cities. Book via Android app or through www.smartshift.in

About Mahindra

The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:
Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

Other Key Releases

Shaping the future

From solar lamps and water jugs and even prosthetic limbs, 3D printing has the potential to drive positive change in the lives of people everywhere. The Mahindra Group has now designed and implemented a pilot project to bring its benefits to semi-urban and rural India.

Back at it!

2016 has gone down in history as Mahindra Racing's most successful Moto3™ World Championship campaign to date. Goals were achieved and surpassed, causing the bar to constantly raise as the season progressed.

Reinventing supply chain

Mahindra partners with IBM to develop cloud-based Block Chain application, one of the first projects of its kind in India outside of traditional banking.