October 15, Australia: Mahindra Automotive Australia, part of the US $16.9 billion Mahindra Group, today announced Matthew Hayden, former Australian cricketer, as its brand ambassador for the next three years. This is the association of two strong entities both with the spirit of commitment, excellence and a sense of adventure – ‘Matthew Hayden’ and ‘Mahindra Australia’. Built to take on anything from bad roads to bad weather, Mahindra’s products are a perfect match with Matthew Hayden’s ability to boldly take on the competing team on the cricket pitch.
Speaking on the association, Pravin Shah, President and Chief Executive (Automotive), Mahindra & Mahindra Ltd. said” We are proud to announce Matthew Hayden as Brand Ambassador for Mahindra in the Australian market. He clearly embodies the values of Mahindra both on and off the pitch, with his hard work, spirit of excellence, commitment to family and an acute sense of adventure. Today he is a role model for the youth in Australia who want to excel not just in sports but in any arena. Australia is an important market for Mahindra and I am sure that this association with Matthew Hayden will go a long way in strengthening our brand value in the country”.
According to Mahesh Kaskar, National Manager, Mahindra Automotive Australia Pty Ltd “Matthew is the perfect fit for the Mahindra brand in the Australian market. It is timely for him to join the Mahindra team, as the company plans a slew of new automotive product launches over the next 18 months.”
On the day of announcement, the former Australia cricketer Mathew Hayden said, “I’ve always had a proud fondness for India and the Indian culture during my cricketing career, so to represent the Mahindra brand in my home country is quite special. As a rural kid, raised on a farm, I can relate to Mahindra’s range of no-nonsense farming equipment and vehicles that focus on family, adventure and practicality. Becoming a brand ambassador is something I don’t take on lightly. In fact I share similar values and a love of the outdoors. Further I was impressed with Mahindra’s commitment to developing quality products for Australian conditions and that made it an easy decision for me to jump on board.”Despite a busy life following the end of his professional cricketing career, as a businessman, public speaker and running The Hayden Way, Matthew is distinctly known for his family values, connection to the rural and farming communities and love for the great Aussie outdoors, which makes him the right fit for Brand Mahindra. From tractors to utility vehicles, Matthew Hayden’s personality cuts across customer segments.
Matthew Hayden and Mahindra Australia representatives will be available for additional information regarding this partnership on Friday 16th November. Please contact:
Dutch Media – Kylie King – PR and Communications Manager – Dutch Media 0403 333 093
From Monday 19th November Matthew will be visiting India and contactable via:
Mahindra Australia – Russell Thiele, National Sales Manager Ag and Auto – 0422 308 120 The Hayden Way – Saskia Buckle – Business Manager firstname.lastname@example.org
Facts about Mahindra Australia:
- Mahindra Tractors has been in Australia since 2005, MAAPL celebrated 10 years of operations with its tractor business on 11 February, 2015. This business helped contribute to M&M becoming the world’s leading tractor company by volume in 2010.
- Mahindra Vehicles has been in Australia since 2007, MAAPL is a fully owned subsidiary of Mahindra & Mahindra Ltd.
- Tech Mahindra with over 1,000 employees in Australia, is the third largest IT company in India. It recently celebrated a win with major clients VISY in Australia for developing their IT Systems. Tech Mahindra has also been awarded the contract for Volvo Cars globally for Application Maintenance and Development across multiple domains, including manufacturing, product development, marketing, sales and reporting.
- Mahindra Aerospace Australia, produces the 8 seater Airvan in Gippsland, Victoria. The company recently celebrated the production of its 200th Airvan aircraft.
For more about Mahindra in Australia please visit –
Website - www.mahindra.com.au
Watch the video: https://www.facebook.com/MahindraAus/videos/vb.379057468819219/981757641882529/?type=2&theater
Facts about Matthew Hayden
Known as a powerful and aggressive opening batsman, Hayden played 103 Test matches for Australia, scoring 8,625 runs. He also played 161 One Day International matches scoring 6,133 runs from 1994 to 2009. Hayden holds the record for the highest score made by an Australian batsman in test cricket- 380 runs. He was made a Member of the Order of Australia in January 2010.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com
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