Mahindra First Choice Services seeks to expand footprint in Odisha Invites franchisees to join its rapidly growing national network

29th Oct, 2015 , Bhubaneswar: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, and a fully owned subsidiary of the US $ 16.9 billion Mahindra Group, with a national network comprising 81 workshops across more than 60 cities, today announced that it plans to expand its footprint in Odisha. MFCS’s growth plans for the state envisage 30 new workshops by March 2016.

The company envisions great potential for the multi-brand car servicing business in Odisha and invites applications from existing OEM dealers, independent car workshops, and other automobile related businesses as well as from those currently engaged in non-auto businesses in Angul, Balangir, Balasore, Barbil, Bargarh, Baripada, Berhampur, Bhadrak, Bhubaneswar, Chandikhol, Choudwar, Cuttack, Debagarh, Dhenkanal, Jagatsinghpur, Jajpur, Jharsuguda, Kendrapara, Keonjhar, Mayurbhanj, Nalconagar Nayagarh, Panikoili, Paradip, Pattamundai, Puri, Rourkela, Sambalpur, Sonepur, Subarnapur, Sundargarh, Talcher and nearby towns, for franchisee partnerships.

“We are delighted to further expand our network in Odisha which is a strategic market for MFCS. Our business model for franchisees, especially our spare parts management model has received a strong response and we are in the process of expanding this model across the country. With the increase in our network strength we are confident of leveraging economies of scale to deliver higher value to our franchise partners as well as customers. We are looking for the right partners with strong entrepreneurial ability. They may not necessarily be associated with the auto industry but should have a passion for automobiles. Our partners need to have the ability to couple their understanding of local trends with robust MFCS systems to help provide a delightful service experience to car owners,” said YVS Vijay Kumar, CEO- Mahindra First Choice Services Ltd.

MFCS provides franchise partners with a high level of support, right from helping them design workshop layouts to ensuring optimum utilization of land and resources and also helps them select the right manpower and workshop staff, who are trained at the company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and Bengaluru.

MFCS, has expanded its network rapidly in the past one year through Franchisee Owned Franchisee Operated (FOFO) workshops. As of 31st September 2015, the company had 81 workshops in 13 states.

Till recently, the Rs. 20,000 crore plus car servicing industry was almost equally divided between OEM dealers and independent garages. However, in recent times, changing customer needs and rapidly evolving automotive technology coupled with the exponential growth in the country’s car population, has seen multi-brand car workshop chains such as MFCS gain momentum. MFCS has already serviced over 320,000 cars and has been receiving an encouraging response from across the country.

In last one year, MFCS appointed more than 190 franchisees, of which 59 workshops are already up and the balance are scheduled to commence operations in the next 3-4 months. MFCS expands its network in clusters with each cluster comprising a geographical region of around 250-300 kms radius. Each cluster has a ‘cluster warehouse’ which supplies spares to all the workshops in that particular cluster. Currently, the company operates clusters in Chennai, Coimbatore, Madurai, Kochi, Bangalore, Hyderabad, Vijayawada, Mumbai, Pune, Nagpur & NCR.

The com¬pany’s investment of around Rs. 250 crore over five years will go towards creation of infrastructure and expansion through clusters. In order to supply parts to the workshops, the company will increase the number of its cluster warehouses from the present 15 to 40. Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car.

MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bengaluru, Chennai, Coimbatore, Ghaziabad, Hyderabad, Kochi, Mumbai, Nagpur, Nashik, Nellore, Noida, ,Pune, Ranipet, Surat, Vapi, Villupuram, Moga, Zirakpur, Madurai, Neyvelli, etc. covering an area of over 10,00,000 sq. ft.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. With a combination of COCO & FOFO workshops, MFCS plans to become one of the top three car service providers in the country by 2018.

MFCS is a recipient of the ISO 9001:2004, 9001:2008 and OHSMS 18001:2007 certification by TUV Nord for its world class quality processes, environmentally friendly business practices and the attention it pays to the health and safety of its employees.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Sunil Gate,

General Manager,

Group Communications

Mahindra and Mahindra Ltd.

Mahindra Towers, Worli,

Mumbai - 400018

Landline: +91(22) 2491 6633;

Fax: +91(22) 2490 0830

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Email: gate.sunil@mahindra.com

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