Mahindra Agri Launches Tromph

Advanced Insecticide for Crop Care and Protection

Karnal, 24th August 2017: Mahindra Agri Solutions Limited (MASL), a wholly-owned subsidiary of Mahindra & Mahindra Ltd., today announced the launch of ‘Tromph’, an advanced insecticide, as part of its vision to build innovative crop care solutions for the farmer community. The molecule belongs to 3rd Generation technology and is a leading solution for key pests across the world. Tromph will be marketed and sold in India by Mahindra Agri Solutions Limited.

Haryana marks the first state where the insecticide was introduced today, which will be followed by launches in other important markets in the West and South of India. The launch ceremony in Karnal was attended by more than 200 farmers, Agricultural University and R&D scientists and foreign delegates from Japan who shared their experiences about the new insecticide and advances in the Agro-chemical sector.

Tromph is an advanced insecticide that has been developed to kill the insect pests that infect various crops such as rice, cotton, chillies, vegetables and fruits like mangoes. It helps farmers protect their crops from insects like the Brown Plant Hopper, known to severely damage rice, and also from the sucking pest in cotton. Tromph is also very effective against those pests which have grown resistant to other generic insecticides available in the market.

Mr. Ashok Sharma, President – Agriculture Sector and MD & CEO – Mahindra Agri Solutions Ltd. said, “We, at Mahindra Agri, have a vision of Delivering FarmTech Prosperity and have been working towards providing a full range of solution to the farmers, including high quality hybrid seeds, advanced agrichemical solutions, micro irrigation and agri advisory through our Samriddhi centres. In line with this vision, we are committed to introduce world-class products for pests, diseases and nutrient management for most of the important crops that are grown in India. We believe that in today’s age of Farming 3.0, such innovative products and solutions are essential to steer farmers towards higher productivity levels which will eventually lead to better incomes and rural prosperity.”

Tromph is a leading example of one such innovative product,” he added. “Not only is it effective for crop care and protection, but is also bio-degradable which makes it highly suitable for the environment.”

Tromph will be retailed in all the leading rice and cotton markets in the country from September; however the awareness campaign for the product stewardship and technology will start from today. Farmers can enquire about the product from nearby Samriddhi centers as well as Mahindra authorised dealers and distributers or call up on the helpline -1800-266-1222.

About Mahindra Agri Solutions Limited

With a vision to Deliver FarmTech Prosperity, Mahindra Agri Solutions Ltd. closely interacts with farmers to improve their produce, quality and productivity by providing latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce and thereby improving their lives. With its wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high quality advisory through Samriddhi outlets, Mahindra Agri Business has successfully helped Indian farmers increase their productivity over the years. At the same time, it has a strong outputs business consisting of Fruits and Vegetables, Pulses, Edible Oils and Dairy where again close links with the farmers allow it to provide products that stand for quality and purity. Having grown 12 fold in the last 6 years, Mahindra Agribusiness has become one of India’s largest grape exporters, launched its premium fresh fruit and dairy brand Saboro, and established ‘Farm to Fork’ presence across the Agri value chain. It has also ventured into branded pulses and oils segment with NuPro with the promise of highest quality backed by the Mahindra Quality Standards. It also hosts the pioneering Mahindra Samriddhi India Agri Awards, which celebrated its seventh edition and has attracted close to 260000 agricultural innovations and success stories till date. During these awards, it also launched the first ever integrated advisory app, MyAgriGuru, which has become one of the fastest growing apps in the agriculture space, within a span of 6 months.

About Mahindra

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:
Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

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