Mahindra Group debuts M2ALL- an eMarketPlace

Mumbai, September 14, 2015: The Mahindra Group, today made its debut into the dynamic and rapidly growing world of Indian e-commerce with the launch of This e-marketplace, offers an exciting range of Mahindra products and services and has just begun taking bookings for the new Mahindra TUV 300 compact SUV.

M2ALL was developed under the guidance of Mr. V.S. Parthasarathy, Group CFO, Group CIO, President - Group Finance and M&A, who said, "This new digital platform will offer our customers an enhanced buying experience that combines the speed and convenience of e-commerce tranactions with the trust and reliability associated with the Mahindra Group."

"We not only plan to enable all Mahindra businesses to sell their products and services on M2ALL, but also give other manufacturers and sellers of complementary products and services, a unique platform to reach out to our customers," added Parthasarathy.

Customers of M2ALL can browse over 400 Mahindra products and services and currently order over 40 of them, including vehicles, real estate, gensets, and two-wheelers among others. The portal works on the “click-and brick” model with the products being ordered online, and Mahindra’s partners – its dealers, distributors, and logistics teams helping in delivery.

M2ALL also offers Mahindra Group companies and external sellers, best-in-class eCommerce technology, including online catalogue management services, seamless integration with payment gateways, back-end integration with business ERP systems, and support services such as digital marketing, data analytics, logistics and call center services.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors,utility vehicles,information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics,real estate, retail, steel, commercial vehicles andtwo wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Darius Lam

General Manager- Group Communications

Mahindra Group

Direct Line – + 91 22 2491 6818

Email Address –

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