Mahindra launches Next Generation Pik Up in South Africa
• Bolder, premium front-end styling creates powerful, head-turning presence
• Exceptional attention to styling detail adds to upmarket appeal
• High level of standard equipment ensures exceptional value
• Powerful and efficient turbodiesel engine and 6 speed transmission
October 12, 2017, Johannesburg : Mahindra & Mahindra Ltd., a part of the US $ 19 billion Mahindra Group, today showcased its updated version of the Next Generation Mahindra Pik Up under its fully-owned subsidiary - Mahindra South Africa.
Mahindra’s next Generation Pik Up promises to make competitors pay heed, with its refreshed outer body styling, new six speed transmission, increased turbodiesel power with 103kw and an impressive towing capacity of 2500kg. The new Pik Up is an all-rounder vehicle with new age, powerful, spacious and hi-tech offering.
Speaking at the launch Sanjoy Gupta CEO Mahindra South Africa, said “South Africa is a key strategic market for Mahindra. We have been here in business for over a decade with a local office and on-ground team to focus on needs and aspirations of the consumers & to build our offerings.
The launch of the Next Generation Mahindra Pik Up, is a testimony of our commitment to the market. The Pik Up boasts of significant enhancements in drivetrain of 103 KW power, 6 speed gearbox , new attractive interiors that will appeal to a much wider segment market that will help Mahindra to strengthen its position in bakkie category. Our products offer latest technology and great value for money and we believe this is what the market needs at a time when affordability is a cause for concern.”
The upgrade, with its aggressively-styled exteriors and plush interiors includes a complete overhaul of the Mahindra Pik Up’s aesthetics, with specific emphasis on the front-end styling. The vehicle offers car-like-feeling yet remains within the identity of the Mahindra Pik Up’s rugged and reliable legacy.
About the Next Generation Mahindra Pik-Up:
EXTERIOR: A FRESH NEW LOOK
The Mahindra Pik Up’s clean, contemporary lines will be turning heads in South Africa. The most compelling changes are to the front of the Mahindra Pik Up, where the grille, headlights, bonnet and foglamps have all undergone a substantial redesign.
The new grille design is smarter, utilising a glossy black finish with subtle chrome accents, as well as a more prominent Mahindra badge, while the lower air intake has been reshaped to provide a stronger visual integration with the grille. Black mesh inserts are consistently applied to both the main grille and the lower air intake, creating a more consistent appearance.
The headlights on either side of the grille are also completely new, with a cleaner, more resolute appearance and a new curved LED daytime running light signature for the S10 Double Cab. Bolder fog lamps are mounted in restyled apertures that are linked to the lower edge of the headlights. The redesigned front-end styling is accompanied by 16-inch alloy wheels.
INTERIOR: THE NEW AGE STYLE:
The spacious cabin of the New Generation Pik Up has undergone important upgrades as part of the model line-up. Perhaps the most obvious improvements are the upholstery and the large six-inch (6”), full colour touch screen display on the S10 Double Cab models located in the centre console.
The Mahindra Pik Up’s cabin is also comprehensively equipped. As the flagship model of the range, the S10 Double Cab benefits from advanced features such as remote central locking, cruise control, navigation and a multifunction steering wheel.
The upgrade doesn’t end here. With smart features like auto wipers, intelligent headlamps and “Blue Sense mobile app”, the vehicle promises to take the customer experience to the level next of comfort and operation.
SAFETY: REASSURING PEACE OF MIND
Safety features like ABS, EBD, Dual airbags, Crash protection crumple zones and Collapsible steering column will be standard features on some of the models.
Strengthening our commitment to the safety and comfort of you and your family we have added 3 head rests in rear and 3 point seat belts for all seats along with 2 ISOFIX anchors in rear seat as well. Static bending cornering lamps technology improves the comfort of driving during the night vision.
DRIVETRAIN: POWER AND EFFICIENCY
The New Generation Pikup has an updated 2.2- litre four-cylinder mHawk turbodiesel engine which make use of a variable geometry turbocharger to produce 103kw. The 6th generation turbo charger technology gives flat torque curve and offers superior low-end pickup. The impressive torque peak of 330 Nm is reached at just 1 600 r/min, and sustained to 2 800 r/min, ensuring excellent in-gear tractability and superior pulling power.
The turbodiesel engine is linked to a six-speed manual gearbox driving the rear wheels, and will also be available with 4x4 transmission with low range. The entire range of the Next Generation Mahindra Pik Up are fitted with a MLD (Mechanical Locking Differential) as standard.
PRICING, SERVICE AND WARRANTY
The Pick Single Cab Pik Up’s are available in two different specification levels. The S4 Single Cab 4x2 is available from R187 995.00 (with an optional service plan). The S6 Single Cab 4x2 is available from R239 995.00 and S6 4x4 from R284 995.00
The Mahindra Pik Up Double Cab S10 4x2 will be starting from R324 995.00 and for the S10 4x4 from R354 995.00
The pricing includes a 4 Year /120 000 km Warranty and roadside assistance, and a 5 Year / 90 000 km Service Plan. Services are at 20 000 km intervals or every 12 months, whichever comes first.
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise
About Mahindra South Africa
Mahindra South Africa is a fully-owned subsidiary of Mahindra & Mahindra of India, which was established in 1945. Mahindra SA is celebrating its 13th year of operations in South Africa.
The company has dealers in all nine provinces of South Africa, which are comprehensive facilities that handle sales, service and spare parts. With 60 dealerships, in cities and in towns across Southern Africa, Mahindra has a growing national footprint that is moving ever deeper into communities as they continue in their drive to offer value-for-money products and services to their customers.
The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia and Namibia.
Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, and since then, the company has sold approx 40 000 vehicles.
Media contact information:
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – email@example.com
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