Mahindra Reva flags off India's first electric vehicle expedition across the length of the country

  • The Goodness Drive will journeyfrom Kashmir to Kanyakumari
  • Goodness Drive flags off from Srinagar with three all-electric, zero emission Mahindra e2os
  • To traverse over 5,000km across 52 locations in a month

Srinagar, November 16, 2015: Mahindra Reva Electric Vehicles Pvt. Ltd., a part of the USD 16.9 billion Mahindra Group, today flagged off India’s first all-electric car expedition christened 'Mahindra RevaGoodness Drive – Kashmir to Kanyakumari'. The ‘Mahindra Reva Goodness Drive – Kashmir to Kanyakumari’ will seethree expedition ready, all-electric, zero emission Mahindra e2os being driven to Kanyakumari (Tamil Nadu), covering the entire length of the country in a month. The drive was flagged off by Arvind Mathew, Chief Executive Officer, Mahindra Reva, in the presence of Aravinda De Silva, Former International Cricketer from Sri Lanka.

Pitched as a drive for a better tomorrow, the e2o convoy will pass through 52 locations within the country and traverse a distance of over 5,000 kilometers. The idea for the ‘Goodness Drive – Kashmir to Kanyakumari’ is to demonstrate the advantages of electric vehicles, thereby helping in the manifestation of a clean and green eco-system. The rally will also propagate a zero emission, zero fuel drive in addition to showcasing the full potential of a connected car and dispel any myths related to range anxiety. It is the right opportunity for us to demonstrate the car’s ability to traverse toughand difficult terrain, ability to accelerate instantly, shortest turning radius of the carand convenience of clutch free driving.

Speaking at the flag off, Arvind Mathew, Chief Executive Officer, Mahindra Reva said,“Mahindra e2o is the Mahindra Group’s endeavor to offer its customers a clean, smart and economical personal mobility solution and thus redefine sustainable urbanization.To create awareness of the benefits of electric mobility through Mahindra e2o, we are pleased to flag off the Goodness Drive. As a pioneer of electric vehicles and integrated mobility solutions in India, it is our effort to make EVs more accessible in order to build a cleaner tomorrow. By traversing this vast distance, our e2o’s will look to effectively dispel the range anxiety amongst customers and will demonstrate the cars ability to handle difficult terrain. I would like to acknowledge the presence of Aravinda today who other than being an acclaimed cricket star, is also part of the Mahindra family from Sri Lanka”.

The Mahindra e2o is a manifestation of Mahindra’s vision of the ‘Future of Mobility’ which encompasses the '5Cs' framework of Clean, Convenient, Connected, Clever and Cost Effective vehicle technology. The Mahindrae2ois an Electric Vehicle (EV) designed as a mobility solution for a sustainable zero-emissions society and gains high relevance in the face of issues like environmental degradation, pollution related health concerns, climate change, energy security and rising oil prices, all of which plague communities globally. The e2o is manufactured in Mahindra Reva’s state-of-the-art IGBC platinum certified plant in Bangalore. The vehicle can be purchased from authorized dealers oralternatively, a test drive can be booked after talking to the contact center executives.

India’s first all-electric car expedition, Mahindra Reva Goodness Drive can be tracked on social media and through hashtags:








About Mahindra e2o

Convenient for congested city traffic

Powered by next generation lithium–ion batteries and a 3 phase induction electric motor; the Mahindra e2o is designed for city driving. It is clutch free which means no constant changing of gears in bumper-to-bumper traffic. With a small turning radius of 3.9 m, it makes every turn a delight. Its unique hill-hold feature frees you of any anxiety when driving up inclines. Special ABS body panels make it dent and scratch resistant. All of this is coupled with enough interior space to accommodate four adults and a driving range of 120 kms per charge which is enough to satisfy the needs of the most discerning customer.

Safety ensured

The e2o has been designed to meet European safety norms which are far more stringent than the current norms in India. As a result, the e2o is one of the safest hatchback cars on Indian roads today. Several design elements enhance safety during high speed crashes as well as low speed brushes and scrapes. The e2o is designed around a unique high strength, steel space frame that ensures complete safety

The three crumple zones with six energy absorption structures in the front are designed to absorb the impact of frontal crashes while dual side impact beams increase protection in the case of side impact. This space frame is cladded with dent proof and scratch resistant ABS panels. In the event of a ‘gentle nudge’ with another car or object, the panels do not deform. Any scratch can be buffed off since the entire panel is of the same color, through and through – saving precious money on repairs as well. Inside the car, we have provided adjustable headrests on all seats and ISOFIX child seat mounts with ALR rear seat belts for added child safety.

Power in the Palm of Your Hand

The connected car technology of the Mahindra e2o is a unique synthesis of energy, mobility and connectivity and it has multiple industry leading firsts to its credit. The entire genesis of this is the control interface for the vehicle which can be made available on any smart phone device by merely downloading an application. The application then gives the customer the power to remotely manage several functions of the Mahindra e2o.

For example, the smart phone application can help lock the car by simply sending it a lock command and activate the car’s air-conditioning remotely. The trip planner in the application integrates the ‘distance to empty’ information from the Mahindra e2o into the maps and helps plan each journey with the current charge.

Have a conversation with your Mahindra e2o…..

With 10 on-board computers, the Mahindra e2oprovides real time feedback of all the vehicle’s functions, does a daily heart beat check of the vital systems and sends alerts if anything has to be fixed, corrected or attended to.

Apart from telling you that your Mahindra e2o is locked or that the cabin is at a pre-set temperature with the air conditioning turned on, the Mahindra e2o is also capable of telling you that you have forgotten to switch on the mains to charge the car, in spite of plugging it in. Furthermore, this intelligent EV is capable of monitoring how efficiently you drive and can even provide details of your drive efficiency over the past six days in graphical form. The Mahindra e2o congratulates you when you achieve 100% driving efficiency and also gives you tips on improving energy efficiency.

Charging made easy and no more anxiety

Customers can now literally plug in their Mahindra e2o to charge, just the way they do for their cell phones, laptops or tablets, as the Mahindra e2o can charge from any15A, 220V power socket available in any home. With just 5 hours required for fully charging your Mahindra e2o – your trusted car will be ready to be driven for 120 kms, more than enough for the average daily commute.

With the patented REVive® technology there is no more range anxiety. In the rare event of your car running low on charge, you can use the app on the smart phone or activate it through your in-car infotainment system to remotely activate the reserve energy that can get you going again to the nearest charging station.

Feature rich yet energy efficient

The Mahindra e2o comes with a 15.5 cms (6.2 in.) touch screen, with factory fitted GPS navigation system, radio, DVD, Bluetooth and i-Pod connectivity.Locating a place or directions to the nearest charging point is now at your fingertips.

The fully digital cluster, electrically operated wing mirrors, keyless entry and start/ stop button, projector head lamps, LED tail lamps, reverse camera, 4 JBL speakers and 2 tweeters makes the features of the Mahindra e2o comparable to most high end cars.

The regenerative braking feature in the Mahindra e2o also pumps energy back into the car’s batteries and charges them every time the car slows down or on application of brakes.

Clean and green

Mahindra Reva has also worked hard to create a sustainable technology ecosystem for EVs, proof of which is the host of technologies created by the company, inspired directly by its vision of the future of mobility. The ‘Sun2Car’ technology, which has been developed through the creation of personal solar charging units, provides the user with sufficient energy to power an EV for life, making it a very cost-effective mobility solution. – imagine free energy for life!

About Mahindra Reva

Mahindra Reva is a pioneer of electric vehicle (EV) technologies and one of the world’s most experienced EV manufacturers. Founded in 1994 as the Reva Electric Car Company, the company was a joint venture between the Maini Group of Bangalore and AEV LLC of USA. Since then, the company has remained focused on creating affordable electric cars through advanced technology. It launched its first model in India in 2001 and in London in 2004.

In May 2010, the USD 16.9 billion, Mahindra Group acquired a majority stake in the company, which was then renamed Mahindra Reva Electric Vehicles Pvt Ltd. Mahindra Reva is headquartered in Bengaluru, India.

Mahindra Reva exemplifies the Mahindra Group’s vision of the Future of Mobility. The Future of Mobility envisions an automotive ecosystem that brings Clean, Convenient, Connected, Clever and Cost-effective (the 5 C’s) mobility solutions to customers across the world. Customers in 24 countries have driven their Reva and Mahindra e2o fuel-free, for more than 200 million kilometres. The company manufactures cars, licenses out its electric vehicle technologies, electrifies existing platforms, and helps to deliver integrated zero-emissions mobility solutions. The company’s factory in Bengaluru is the first automobile plant to receive a platinum rating from the Indian Green Building Council. Inaugurated on August 22nd 2012, it can produce 30000 cars each year.

Mahindra Reva was ranked 22nd in the prestigious ‘Fast Company’ magazine listing of the Top 50 Most Innovative Global Companies of 2013, in addition to numerous awards and recognition. The company also won the ‘Innovation’ award from respected Italian magazine- Focus, during March 2013. It is one of the only three global companies to have received this award for the development of the ‘Mahindra e2o’ and its environment friendly plant at Bengaluru.

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About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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Mohan Nair

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