Mahindra Set to Launch Farm-To-Folk Initiative in Nigeria

To augur Farm Tech Prosperity in the country, set to empower the farming community

July 21, 2017, Nigeria: Mahindra & Mahindra Ltd., a part of the US $19 billion Mahindra Group with a growing global presence, along with Springfield Agro Limited, a Kewalram Chanrai Group company, today announced its collaboration with Katsina State Government, to launch the Farm-To-Folk initiative. An end-to-end farm mechanization solution, the Farm-To-Folk initiative will develop agriculture and farming ecosystem in Nigeria and provide customized farming solutions for every need of the farming community.

Under the aegis of this initiative the company will not only provide tractors and farm equipment solutions, but also be a key enabler in knowledge dissemination. Mahindra will setup agri centres across the state named Gromost Centre. The Gromost Centre will be a one-stop-shop to empower farmers with the knowledge of soil, seeds, micro-irrigation and harvesting as well as the relevant method for caring of crops. Farmers from every region and capacity will benefit from these Gromost Centres. This in turn will drive Farm Tech Prosperity and contribute immensely to the growth of Agriculture and Farming in Nigeria. The launch agenda will also include the commissioning of 40 tractors by the Katsina State Governor, Aminu Masari, in line with the government’s effort to encourage farming and increase support for the growth of farmers’ unions and other agro-based associations.

Speaking on the Farm to Fork initiative, Ashok Thakur, Vice President & Head of Operations -Africa Business, Mahindra & Mahindra Ltd., said “At Mahindra our core belief is that an informed farmer is an empowered farmer and we are delighted to provide them with resources to reap the most from what they sow. Infact we have moved beyond just selling tractors and the idea is to enrich the farmers knowledge and ultimately drive Farm Tech Prosperity and help them Rise. The launch of the Gromost Centre in Katsina state is in line with this philosophy.”

Mr. Thakur, further added “For decades now, Mahindra has been partnering in the growth story of Africa. The idea behind launching Gromost Centres is to further boost local employment, aid local sourcing, disseminate knowledge, enhance skill sets and offer custom made solutions.”

Tarun Kumar Das, Managing Director, Springfield Agro said “Private sector investment in agriculture is the panacea to diversifying Nigeria’s economy. We need to deepen alliances and invest in new solutions. More importantly we want to be part of the smallholder farmer’s story by helping them rise. Given the proper support, the smallholder farmers can feed the future of the country and the continent.”

Speaking at the media briefing announcing this initiative, representative of the Katsina state government, Dr. Abba Abdullahi, Special Advisor to the Governor on Agriculture said, “The small window available for sowing & harvesting enhances the need for mechanization in agriculture. There is stagnation in productivity because of the low mechanization level & low permeation of technology and this is the gap we hope to bridge.”

Mahindra and Mahindra is the largest tractor manufacturer in the world with a tractor assembly plant in Nigeria, which has a capacity of 5,000 tractors and associated agricultural implements manufacturing capacity. It produces various ranges of tractors from 25Hp to 80Hp to cater to a wide spectrum of customers’ needs. Over the years, it has created thousands of satisfied customers in Nigeria and millions across the world.

The Katsina State Government with its current leadership is keen to increase food production and food security for its teeming population. The administration is making all efforts to ensure sustainable development while improving income and quality of life for its poor population in villages, with special emphasis on Farm Tech Prosperity.

About Spring Field Agro

Spring Field Agro Limited, a Kewalram Chanrai Group Company, is in the business of promotion, distribution, import and sale of Fertilizers, Crop Nutrients, Crop Protection Chemicals, Agricultural Farm Machinery, Farm Implements – a total farm solutions across Nigeria and through other sister companies in many African countries. SFAL represents handpicked renowned international companies for their specialized distribution and services.

About Mahindra

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:
Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

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