Buddy Guy's Legends announces the Mahindra Blues Weekend, a new partnership with the creators of the Mahindra Blues Festival

Mumbai/Chicago September 28, 2015: Since its opening in June of '89, Buddy Guy's Legends has built a reputation as the premiere blues club in the world. Voted "Best Blues Club" several times and given the “Keepin’ the Blues Alive award by the Blues Foundation, Legends continues to be a mecca for the blues and is known for its innovative scheduling of local, national, and international blues acts.

The Mahindra Blues Festival is the largest festival of the Blues in India.  Held annually in Mumbai and organized by the USD 16.9 billion Mahindra Group, the festival has presented leading Blues artists such as Buddy Guy, Taj Mahal, Derek Trucks, Susan Tedeschi, Quinn Sullivan, Shemekia Copeland, Jonny Lang, Doyle Bramahall II and Robert Randolph amongst a host of others.

The Mahindra Blues Weekend at Buddy Guy’s Legends is the first international extension to the Mahindra Blues Festival. Mahindra will sponsor and showcase local Chicago blues musicians and connect them with the growing audience of Blues fans in India. The whole weekend will be streaming live on BuddyGuy TV, free for anyone to watch. Legends will also be showing video clips from the Mahindra Blues Festival, bringing awareness of the festival and Indian blues bands to Chicago. The Mahindra Blues Weekend premieres on 16th and 17th Oct, 2015 and features performances by Mike Wheeler and Carlos Johnson.

Speaking about this exciting addition to the Group's cultural outreach initiatives, Mr. Anand Mahindra, Chairman, Mahindra Group said "Buddy Guy has played an important role in increasing the audiences for Blues in India by participation in the Mahindra Blues Festival thrice so far. It is an honour for our festival to now be associated with Buddy Guy's Legends Club. We are committed to widening the appeal of this art form and will continue to do by supporting live performances and offering a platform to new talent."

Buddy Guy made a promise to Muddy Waters that he would keep the blues alive when Muddy and the other greats had passed on. That's our mission here at Legends. To do that, we need a strong, vibrant blues community. That means reaching out to new audiences, and also supporting the next generation of blues musicians. "I worry a lot about the legacy of BB King, Muddy Waters, Howlin' Wolf, and all the guys who created this music. I want people to remember them. They got all kinds of technology now you can use to make a guitar sound different, but the way BB squeezed those strings, the only special effect he ever needed was his left hand. Those guys told me that if they left this world before I did, then everything was going to be on my shoulders. So as long as I'm here, I'm going to do whatever I can to keep the blues

alive and I want to thank Mr. Anand Mahindra and the Mahindra Group for helping me keep that promise." said Buddy Guy.

A Chicago native, Mike Wheeler has performed with everyone from Koko Taylor and BB King to Buddy Guy and Shemekia Copeland. He's traveled the world playing with Jimmy Johnson and again with Big James and the Chicago Playboys. His up-beat shows featuring screaming electric guitar, also highlight his talented band with intense bass solos and rocking piano.

Carlos Johnson has been playing blues in Chicago since the 1970s. His jazzy, aggressive style of guitar is instantly recognizable. As a left-handed player who uses a right handed guitar flipped upside down, he can literally play the guitar forwards, backwards, and upside down. He has collaborated with blues greats from Otis Rush to Lefty Dizz to Billy Branch and toured internationally. A highly dynamic player, he can go from playing sweet melodic lines to raucous thumping shuffles in the blink of an eye."

The Mahindra Blues Weeked Chicago is promoted and produced by Oranjuice Entertainment.

ABOUT BUDDY GUY’S LEGENDS

In the twenty-five years that Legends has been open, the stage has been graced by some of the world's most talented musicians. Blues greats like Willie Dixon, Koko Taylor, Otis Rush, Albert Collins, B.B. King, Hubert Sumlin, Johnny Winter, Stevie Ray Vaughan, Dr. John and Junior Wells. Rock stars, including Bo Diddley, Eric Clapton, The Rolling Stones, David Bowie, ZZ Top, Lou Rawls, Gregg Allman and Slash. Even pop stars like John Mayer, Sheila E and The Pointer Sisters have made their way to this legendary stage.

In November 1994, Eric Clapton graced the stage with three sold-out performances. The unprecedented concerts awed the crowd as Clapton called up Otis Rush to jam and nodded to the Who's Pete Townsend, who had stopped by to take in the show. Legends truly lives up to its name.

Buddy Guy himself performs every January, selling out a sixteen show residency year after year, delighting crowds that have traveled from all over the world. Beyond the legendary performers on stage, the walls are overflowing with the history of the blues. It’s like a museum, if museums would let you drink and dance. Where else can blues fans find original artwork painted on the wall, records, rare photos and old Howlin’ Wolf contracts, along with personal items from some of the world's most influential performers? Among the many items on display: Buddy’s Grammy and Blues Music Awards (he’s won 34 - more BMAs than any other artist) as well as his Kennedy Center Honors and Rock & Roll Hall of Fame statue. You’ll also find the guitar Keith Richards gave to Buddy in the Scorsese film Shine A Light, gloves from Muhammad Ali, and the most recent addition: a pair of shoes and a scarf from Jimi Hendrix. A world-renowned collection of guitars hangs behind the bar, gifts from B.B. King, Carlos Santana, Eric Clapton, and Stevie Ray Vaughan.

ABOUT MAHINDRA BLUES

Since its inception in 2011, the Mahindra Blues Festival has been instrumental in bringing international Blues legends like Buddy Guy, John Lee Hooker Jr., Taj Mahal, and Walter Trout, among others, to Mumbai - fuelling a burgeoning interest in Blues music in the country. MBF has also become a great platform for Indian Blues bands to perform along with the best Blues musicians in the world. MBF was also nominated in 2014 for the 'Keeping the Blues Alive' award presented by the The Blues Foundation of America.

ABOUT MAHINDRA’S PRESENCE IN THE US

In the U.S., the Mahindra Group has been offering innovative solutions for more than 20 years through businesses in: Farm and tractor equipment services, parented by the world’s largest tractor-selling company by volume; GenZe, our two-wheeled electric vehicle, designed in Silicon Valley and manufactured in Detroit; Tech Mahindra, among India’s top five IT companies; Bristlecone, which offers ground-breaking supply chain solutions; Aerospace that builds single-engine utility aircraft; the Mahindra North American Technical Center in Detroit that delivers R&D and product development excellence for global markets; and Mahindra Finance that provides dealer and retail financing.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors,utility vehiclesinformation technology, financial services  and >vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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