annual-report-FY2020

97 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2019-20 Sr. No. CSR Project or Activity Identifed Sector in which the project is covered (As in Schedule VII) Projects or programs 1) Local area or others 2) Specify the state and district where projects or programs was undertaken Amount Outlay (Budget) Project or program wise (Rs. in crores) Amount spent on the project or program Subheads: 1) Direct expenditure on projects or programs 2) Overheads (Rs. in crores) Cumulative Expenditure upto the reporting period (Rs. in crores) Amount spent: Direct or through implementing agency 39. PEOPLE FOR ANIMAL – Animal welfare initiatives including setting of an animal hospital cum shelter in Raipur. Ensuring Environmental Sustainability Other – Raipur 0.10 0.10 0.10 Through implementing agency – People for Animal 40. INTEGRATED WATERSHED MANAGEMENT PROGRAM (IWMP) – Watershed Development at Bhopal through a Private Public Partnership (PPP) model with Government of Madhya Pradesh and at Hatta with National Bank for Agriculture and Rural Development (NABARD). The project aims to increase the Ground Water Table resulting in increased agricultural productivity and improved living standards. IMPACT: At Bhopal: water table increased by 1.1 mtr, Agricultural Productivity increased by 30% while the average income increased to Rs. 51,000 per family. At Hatta 1,110 Lakh ltr water conserved. An average annual income increased by 29% post Intervention. 301 Self Help Groups (SHGs) have been formed since inception. As a result of these cumulative measures 38,447 people in 48 villages have benefitted. Rural Development Others – Madhya Pradesh 2.29 2.29 2.29 Direct through ESOPS (Employee Social Options Platform) & through implementing agency – National Bank for Agriculture and Rural Development (NABARD) 41. KRISHI MITR : RURAL DEVELOPMENT AIMED AT IMPROVING INCOME GENERATION FOR FARMING COMMUNITIES – The program includes micro nutrient soil testing, advisory services, drip irrigation, Agri extension services, dairy farming, permaculture farming, infrastructure development and deployment capacity building resulting in improvement in agricultural productivity Project Prerna - Empowering farmers through deployment of gender friendly farm equipment. IMPACT: 41,322 Beneficiaries Rural Development Others – Maharashtra, Madhya Pradesh, Rajasthan, Karnataka 6.39 6.39 6.39 Through implementing agencies – Indian Society of Agribusiness Professionals (ISAP), Self Reliant Initiatives Through Joint Action (SRIJAN), Rajasthan Rural Institute of Development Management (RRIDMA), BAIF Research Foundation, J K Trust, Maharashtra Village Social Transformation Foundation