annual-report-FY2020

215 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2019-20 Principle 4: Businesses should respect the interests of, and be responsive towards all stakeholders, especially those who are disadvantaged, vulnerable and marginalized. 1. Has the company mapped its internal and external stakeholders? Yes/No: Yes 2. Out of the above, has the company identified the disadvantaged, vulnerable & marginalized stakeholders?: Yes 3. Are there any special initiatives taken by the company to engage with the disadvantaged, vulnerable and marginalized stakeholders? If so, provide details thereof, in about 50 words or so. The Company has made conscious efforts to design products and offerings, specifically to improve the earning potential and encourage entrepreneurship amongst rural and semi-urban stakeholders through offering accessible and affordable technology. Moreover, in the Farm equipment business vertical, there is a conscious focus to deliver ‘Farm Prosperity’ through various products and services that are designed to improve farm productivity especially amongst small farmers. Trringo is a revolutionary tractor and farm equipment rental business that harnesses the power of technology through a strong franchisee network to make farm mechanisation easily accessible, affordable and reachable to every Indian farmer. Trringo operates 54 Custom Hiring service centres under Krishi Yantra Dhare program of the Karnataka state government providing subsidised rental services to small and marginal farmers. It also provides rental services to small and marginal farmers through 31 custom hiring centres in Rajasthan state. Trringo’s aim is to aggregate the existing market operators and bringing in a new advanced equipment by setting up Implement bank. Trringology tech platform will assist in aggregating orders and passing them on to the nearest tractors owners, through location based mapping. Farmers on demand can book their orders using the Trringo app and experience transparency in pricing, delivery and rental amount calculation. In FY 2019-20, Trringo provided 1,13,867 hours of subsidised rental work to 20,214 farmers in Karnataka. In Rajasthan, Trringo provided 44,512 hours rental services to 2,757 farmers. At Mahindra EPC, we strive to provide solutions to farmers in modern scientific water management through customised micro-irrigation systems, protected cultivation solutions and related products and agronomical support in order to achieve superior product quality and higher crop yields. Under its Corporate Social Responsibility, M&M has been driving various projects across the country to uplift the marginalised and vulnerable community. The Integrated Watershed Management Project (IWMP) is one such project that was initiated in 2011 in a Public Private Partnership (PPP) mode with the Government of Madhya Pradesh at Damoh. The project being scalable and sustainable has resulted in replication at Bhopal and Hatta in Madhya Pradesh. This project was implemented in 32 villages over 9,660 hectares of land covering 4,219 households thereby benefiting 17547 people. There were three main interventions of the project 1) Soil & Water Conservation, 2) Productivity Enhancement and 3) Alternative Livelihood Generation. This project resulted in 1) Ground Water availability 6.2 metres against the baseline of 8 metres. 2) An average percentage increase of income from agriculture by 339% over the baseline 3) An average percentage increase of household income by 363% over the baseline. The Damoh project has now been completed and handed over to government post which M&M has partnered with NABARD for similar watershed project in Hatta block of Damoh. It covers a total of 13 villages and is spread over 4,816 hectares, benefitting 1,613 households and 6,884 individuals. This project at Bhopal follows the similar PPP model with the Government of Madhya Pradesh. Being implemented in 35 villages it is spread over 10,760 hectares of land covering 6,673 households benefitting 34,228 people. The project has been completed on 31 st March 2020 and is in the process of handover to Government and Gram panchayat. Multiple soil and water conservation activities along with seed replacement and irrigation techniques have resulted in increased crop production from the same hectare of cultivable land. This coupled with micro enterprise and skill development through provision of revolving funds to SHGs (Self Help Groups) has translated into outcomes such as increased income and saving levels and reduction in the cost of agriculture inputs. The project resulted in 1) An average percentage increase of income