MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

Going forward, Mahindra will continue to launch new implements and farmmachinery in the country through our Centres of Expertise (CoEs) in Turkey, Finland and Japan (where your Company, over the years, has created footprints through strategic stakes and acquisitions). The objective is to bring all those products, engineered and further developed for Indian conditions and Indian prices for the Indian farmer. The Company is also setting up a dedicated new plant at Pithampur where it plans to produce rice transplanters, potato planters and harvesters. continues to consolidate its presence in the tele-infra management space. Alongside Telecom, Powerol has been increasing the retail market share, especially with the extension in HkVA range. With the introduction of the BS IV range of engines, Powerol has introduced 21 new nodes for various industrial applications. Powerol's move towards sustainability has led to the introduction of the gas-powered gensets with introduction of 5 nodes between 15 kVA to 315 kVA. They offer lower operating costs and low emissions complying to the new emission norms. During the year, Powerol also tied up with IGL Gas Stations for EV Charging Stations and introduced Solar Carport Solutions. For the year under review, your Company achieved a record of the highest ever volume and revenue by exporting 17,646 Tractors. This represented a growth of 65.5%over the previous year. This growth can be attributed to higher retails in several markets where your Company has distribution operations including the USA, Brazil, various African and South Asian markets of Nepal, Sri Lanka and Bangladesh. The Company has also made strides in exports towards tenders and bulk orders from markets like Benin, Guyana and Mali among others. Export from India - Farm Equipment Sector ALLIED BUSINESSES Mahindra Powerol Under the Powerol brand, your Company has been a leader in providing power back-up solutions to the telecom industry for more than 14+ years. Your Company Powerol stands at No. 2 brand by volume in the overall Diesel Genset power back-up segment. Construction Equipment For the year under review, your Company (under the Mahindra EarthMaster brand) sold 729 Backhoe Loaders (BHLs) against 681 in F21, which is a growth of 7.0%. Your Company also has a presence in the road construction equipment business through motor graders (under the Mahindra RoadMaster brand). For the year under review, your Company sold 117 motor graders, as against 82 in F21which is a growth of 42.7%. Your Company has presence in Sugar Cane Haulage (under Mahindra Haul Master Brand) in Kenya. This is a new product which is added to the portfolio. For the year under review, your Company sold 105 Haulage tractors. COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS 118 Besides rolling out newproducts, your Company is also focussing on: - Dealer Penetration, - Ensuring Supply Chain Ramp up, - Ensuring Aggressive Pricing of our products, - Working with partners to strengthen our offerings in the space, - Along with other enablers like Financing, Digitisation & Service Quality.