MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

70 COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS were also provided with a self-contained kit consisting of a pulse oximeter, basic protective equipment, and supplementary information communication material to protect and provide the health safety net to more than 4,00,000 people in rural India. Your Companyhas continued to support the constituencies of girls, youth and farmers through projects in the domains of education, health and the environment. This year your Company made special effort in empowering women both in urban and rural areas. By investing CSR efforts in these critical constituencies who contribute to nation building and the economy, your Company will enable our stakeholders and communities to RISE. The impact of some of the CSR projects your Company invested in Financial Year 2021-22 are shown below: – Project Nanhi Kali supported the education of 1,85,759 underprivileged girls through 7,049 Academic Support Centres across 20 Districts in 9 States of India. Of these, your Company continued to support 38,096 girls, which includes an additional 5,050 girls enrolled in Financial Year 2021-22, while the Mahindra Group as a whole continued to support 83,591 girls. Despite COVID-19 restrictions, this project ensured continuous learning for girl children. – Mahindra Pride : Mahindra Pride continued to enhance employability skills of youth from socially and economically disadvantaged backgrounds through Mahindra Pride Schools and Mahindra Pride Classrooms. In Financial Year 2021-22, Mahindra Group facilitated training of 1,798 youth under the Mahindra Pride school programme out of which 1,132 youth were supported through your Company. Similarly, under Mahindra Pride Classroom intervention, Mahindra Group supported skills enhancement of 1,81,165 youth, out of which 1,13,282 youth were supported through your Company. – Krishi Mitr Prerna : Through the Krishi Mitr Prerna Projects, your Company continued to support small and marginal farmers by training them in effective farming practices and providing advisory services including soil health, access to gender friendly farm equipment, linkages to Government welfare support initiatives, resource efficient agriculture methodologies and increasing agricultural income through increasing crop productivity. The program envisions to develop and empower farmers to meet the demand supply gap of agricultural produce for self-consumption and market requirements. In Financial Year 2021-22, the Company supported 20,135 farmers at PAN India level. – Women Empowerment through Regenerative Agriculture : The main objective of the programme was to enable women farmers to use regenerative agriculture as a technique to transform the soil on their land, increase productivity and earn profits throughout the year, in addition to ensuring food and nutrition security for their families. Through this project sponsored by your Company, 3,400 women farmers from Moga, Tarn Taran (Punjab) and Shravasti (Uttar Pradesh) were skilled and provided knowledge in regenerative organic farming practice. 3 Regenerative Agriculture Hubs have been set up, each having a demo farm for sharing knowledge on various agricultural practices, training on various farm tools, equipments and techniques. – Women’s Initiative for Synergistic Empowerment (WISE) : The programme aims at the economic empowerment of women by promoting enterprises through building entrepreneurial capabilities, financial management and digital technology with specialization in better marketing of products. As part of the programme sponsored by your Company, 20,000 SHG members from 14 districts in Maharashtra and Madhya Pradesh, got an opportunity to explore their entrepreneurship capabilities through enterprise awareness programmes. The programmes run with a focus on addressing gender barriers to enterprise. To further support women specifically in branding, packaging and digital marketing, 12 economic empowerment hubs have been created as part of the programme. – Watershed Development : Your Company entered into a Public Private Partnership (PPP) for aWatershed Development Fund (WDF) and Climate Change Adaptation (CCA) Program with National Bank for Agriculture and Rural Development (NABARD) in two locations:- (1) At Hatta, District Damoh, Madhya Pradesh for developing National Priority Areas of Aspirational District (2) Development of River Basin in Igatpuri Block, Nashik District,