Your Company also delivered 3,000+ SCORPIO CLASSIC vehicles specially customised for Indian Army. SCORPIO-N also rolled out 1 th Lakh vehicle in 20 Month of launch of the product; taking the cumulative tally of SCORPIO produced till date to 10 lakh+. In FY 2023-24, THAR crossed 1.5 lakh cumulative retails in just 3.5 years and we launched EARTH edition. In FY 2023-24, your Company was official broadcast sponsor of the ICC Men's Cricket World Cup 2023 campaign with Disney+ Hotstar and Star Sports. This campaign along with other brand related activities resulted in your Company achieving #1 position in Brand Power rankings (Highest ever score). MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 152 XUV 400, the electric SUV; added another variant - 400 EL Pro - to its XUV line up with enhanced feature stack. The range was well received by consumers and won three Electric car of the Year Awards. Your Company's BOLERO is the only SUV brand across OEMs with lifetime sales of over 15 Lakh units. th Your Company, on India's Independence Day i.e. 15 August, 2023, unveiled the 'Go-Global' vision: "Mahindra Futurescape", at a megaevent in Cape Town, South Africa. In presence of India and Global media; Vision of Thar.e was unveiled; a first look of Global Pik Up vehicle was unveiled along with launch of a new Visual Identity for Born Electric Vehicles and Sonic Identity and Brand Anthem for Born Electric Vehicles by AR Rahman.
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