12 Integrated Annual Report 2025-26 Over eighty years ago, the Mahindra Group was built on guiding Values and Behaviours that shaped its journey into one of India’s most admired companies. These Values and Behaviours continue to define our culture through the choices we make and actions we take every day. As the world evolves, these principles remain relevant, and in 2026, they were rephrased to better align with the changing ecosystem. Our Values Our Behaviours CULTURE = VALUES X BEHAVIOURS... SEEN IN EVERY CHOICE, EVERY ACTION, EVERY DAY. BEHAVIOURS - Collaborative | Agile | Bold VALUES - Integrity | Quality | Care PURPOSE Drive positive change in the lives of our communities. Only when we enable others to rise will we rise. #TogetherWeRise RISE FOR A MORE EQUAL WORLD Climate Change Inclusion Ethics RISE TO BE FUTUREREADY Customer Focused Technology Innovation RISE TO CREATE VALUE Entrepreneurship Scale Impact COLLABORATIVE Collaborative is helping each other and working as one team, always placing company ahead of self. AGILE Agile is to prioritize with clarity and act with speed. BOLD Bold is to think big, set ambitious yet achievable goals and deliver what we promise. INTEGRITY Is the steadfast commitment to do what is right. It is the courage to uphold principles when no one is watching, and the conviction to choose honesty over convenience. QUALITY Is the pursuit of excellence in every detail. It is about ensuring that every action, every product, and every experience reflects our promise to do things well. CARE Is the heart of who we are. It begins with dignity of our people, extends to respect for our customers, and finds its purpose in serving our communities.
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