23 RISE TO CREATE VALUE | Group Strategic Overview Auto The automobile industry is a vital engine of India’s economic growth, contributing 7-7.5% to national GDP and a key pillar of the Viksit Bharat 2047 mission. The industry is raising its standards continuously across performance, safety and customer experience. • In FY26, passenger vehicle sales in India grew by 7.9%. The structural migration of passenger vehicles towards SUVs is one of the most defining trends of this decade. Indian consumers increasingly favour SUVs for their commanding road presence, higher seating positions, and robust performance. Mahindra is at the forefront of this shift. We consistently deliver category-creating products that are bold, authentic, and stand out on technology, performance, and safety. We remain the largest SUV player by revenue and have become the second-largest PV player in India by volume in FY26. • Mahindra is spearheading the shift to cleaner and more sustainable mobility, as India’s EV transition continues to gather pace. Our E-SUVs are built from the ground up to be electric, a testament to the home-grown innovation built to compete on a global stage. They are more than just cars; they are lifestyle vehicles, offering the best in design, technology, and performance. In FY26, Mahindra emerged as India’s No. 1 E-SUV player by revenue market share. We are also strengthening India’s public EV charging infrastructure through the Charge_iN ultrafast charging network, to accelerate EV adoption. • After muted growth over FY24 and FY25, India’s LCV (<3.5T) industry grew by 9% in FY26. The industry is poised to grow further, driven by four converging tailwinds — replacement cycle boosted by GST rationalisation, a preference shift towards comfort, safety and technology features, a growing share of organised trade, and accelerated infrastructure build-out across the country. Mahindra has led the <3.5T segment for over a decade with FY26 reinforcing that position. Growth Vectors SUVs • Authentic, Adventure-Ready Products: We continue to build category-defining SUVs anchored in Mahindra's core DNA, across 4G and monocoque platforms, powered by NU_IQ and INGLO, and democratised through MAIA and Adrenox technology. • Build on Brand DNA: We are doubling down on the spirit of exploration, head-turning designs, and an unmissable presence that has made Mahindra SUVs a distinct, aspirational choice in the market. • Go Global: Calibrated, phased global expansion is a key driver of our growth aspirations. LCVs • Best-in-Class TCO: Superior payloads, fuel efficiency and resale value make a compelling ownership proposition for customers. • LCV for Every Application: We are meeting diverse customer needs with a full-spectrum portfolio across logistics, agriculture, MSMEs and last-mile delivery, future-proofed by multi-energy platforms. • Customer Centricity: 80%+ rural penetration and a deep service network ensure minimal downtime and a trusted operating experience for customers. New Product Launches • In FY26, we unveiled NU_IQ — an all-new, modular, multi-energy platform for the next generation of products. The platform offers flexibility to innovate across multiple top hats and powertrains while staying true to our SUV DNA. • FY26 had a series of high-impact launches — XUV 7XO, XEV 9S, refreshed Bolero and Bolero Neo, and BE 6 Special Editions. The LCV portfolio added Bolero Camper and Bolero Pikup refreshes. • The vehicle launches across SUVs, both ICE and electric, and LCVs over recent years exemplify our product and technology leadership. Capacity: Building for Growth • With a robust demand for our models and new products in the pipeline, we continue to expand capacity in a deliberate and phased manner.
RkJQdWJsaXNoZXIy NTE5NzY=