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Mahindra Finance Partners Manulife Canada

With the aim of expanding the depth and breadth of fund offerings and retail fund penetration in India, Mahindra Finance has entered into a partnership with the leading global financial services group, Manulife, Canada. Manulife, through its Singapore-based subsidiary, will invest USD 35 million in capital for a 49% stake in the joint venture, while Mahindra Finance will hold the rest.

Ramesh Iyer, Vice-Chairman & Managing Director, Mahindra Finance, said, “Mahindra and Manulife share a common vision of building a market leading asset management business, servicing the needs of retail investors and becoming one of India’s most admired asset management companies. Manulife’s asset and wealth management experience extends over 150 years and they have enjoyed successes across emerging and developed markets. We welcome Manulife as a strategic partner, to further drive our efforts at increasing mutual fund penetration in India and driving positive change.”

In spite of half a decade of slowing demand, regulatory

changes and tight financing in the NBFC sector, Mahindra Finance, with its strong financial services presence in India and innovative products, and services designed around evolving customer needs has been successfully making in-roads beyond the traditional investment markets in India.

Manulife with more than USD 849 billion of assets under management and administration has been providing wealth management, and life insurance solutions for individuals, groups and institutions around the world.

Mr. Anil Wadhwani, CEO and President, Manulife Asia, said, “We are excited to be partnering with Mahindra Finance to serve the growing middle class in India by drawing experience from our existing business in providing over 10 million customers across 16 Asian markets. We are extremely pleased that Mahindra also shares our passion for helping customers and together we will make investment decisions easier and the lives of Indians better.”


Wings of the Future

With digitization reshaping aerospace — meeting travelers’ 2025 expectations for hyper-personalized travel will require companies to analyze consumers’ digital footprints and predict their needs. Tech Mahindra has signed a multi-year contract with Airbus for cabin and cargo design engineering, to identify these disruptive trends in the growing airline industry and herald a new generation of creative cabin innovations.

Karthikeyan Natarajan, Global Head of Engineering and IoT, Tech Mahindra, said, “Airbus is a strategic customer and partner of Tech Mahindra, and it has been our constant endeavor to develop innovative engineering and digital solutions for our customers. This is a step towards further nurturing this key relationship and supporting Airbus in

consolidating their global supplier base while driving business efficiencies and competencies in this process. This will strengthen our aerospace engineering portfolio especially, in areas like cabin engineering and customer services.”

Tech Mahindra with it's ‘Enhanced Intelligence and Collaborative Disruption’ program aims to capitalize on the specialized skills and competencies in growing Cabin Engineering business over the next few years. Powered with the knowledge of individual travelers’ likes and dislikes, and AI-driven customer services Tech Mahindra’s innovative digital solution portfolio can drive the digital transformation of aerospace globally.


Come Home to Cricket

The ICC World Cup 2019 is well underway and the cricket mania is growing. With the grandest stage in cricket set, Mahindra Lifespaces has launched two films as a part of its #JoyfulHomecoming campaign to celebrate shared community experiences around the game.

Sunil Sharma, VP - Marketing & CRM, Mahindra Lifespace Developers Ltd., said, “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community. Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbors are an intrinsic component of joyful community experiences.”

Over the course of time, watching cricket in India has become a community activity. Leading the charge are the Indian fans who are lending the blue brigade their unconditional support from stands in English grounds, and in front of their television sets. With cricket’s biggest prize on offer, the passion for the game only multiplies and gives fans in India a chance to share the feeling with like-minded

enthusiasts.

Shayondeep Pal - Chief Creative Officer, Network Advertising, said, "Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, #JoyfulHomeComings'. The campaign, therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, 'Aaj Ghar Jaldi Jaana Hai' in popular parlance. The idea hinges on this."

Mahindra Lifespaces has been engaging audiences with relevant conversations that have a tangible impact. The unique brand proposition of Joyful Homecomings encompasses the delivery of thoughtfully designed homes and community spaces; hassle-free experiences; a portfolio of post-handover services; and the creation of vibrant communities that augment the living experience for residents.

Click here to watch the film


Women Take Charge

Santosh grew up in a small village in Haryana. While her father and brothers went to the farm, drove tractors, and used agricultural equipment, her mother, was always the passive observer. But how times have changed, Santosh now not only assembles tractors at the Swaraj plant, but also knows how to drive one, thanks to the recent Tractor driving session, organized by the employee relation team of Swaraj Tractors Basma training farm in Punjab.

Swaraj division, credited for the pioneering introduction of women employees on the shop-floor in tractor manufacturing, took yet another step toward breaking gender stereotypes and empowering women by organizing a tractor driving training session for women. By training members under project Prerna, and women employees, Mahindra Swaraj division moved the female narrative from disparity to empowerment.

“I have been working with Mahindra Swaraj for the last seven years, and am proud of my association with them. Working in the assembly area, I have made many tractors but never driven one. Through this tractor driving session, I learnt how to attach implements, and drive exactly like a farmer would on the fields. I feel empowered and confident enough to drive in my own farm as well.”said, Santosh.

Through its comprehensive skilling program, Swaraj informs, empowers, and equips rural women with various skills that would help them attain self-sufficiency and contribute significantly to their families’ income.

Women as farmers, laborers and entrepreneurs are the driving force of India's farming community. The agricultural sector employs 80% of all economically active women in India, they comprise 33% of the agriculture labor force and 48% of self-employed farmers. Harnessing the potential of women, largely considered a latent growth enabler, can, therefore, emerge as a key differentiator in India’s growth story.

 Tweet of the Week

Mahindra Rise
‏When we cheer for the women in blue as enthusiastically as we do for the men in blue, we begin to change the meaning of #LadkiHaathSeNikalJaayegi. #IndiaKaGame #FIHSeriesFinals #RoadToTokyo #INDvJPN #RiseForGood

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