The new millennium saw a renewal in our product development efforts. Our growing in-house technology capabilities resulted in an aggressive new breed of vehicles. And was best exemplified in the Bolero. The design was based on the Mahindra Armada Grand, and was a smart blend of style and heavy duty performance.
The tough off-roader could take on even the trickiest of terrains; it championed the ‘adventurer in you’ and beckoned Indians to explore the unexplored. It dominated every road and quickly became the popular choice for rural and semi-urban India. A symbol for unmatched value, the Bolero captured the market and even today, it is still India’s largest selling SUV.