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Slowly and steadily, we grew to become one of the nation’s most trusted automotive brands. But in 1991, the economic environment posed a new challenge to the company. In a newly liberalised India, Anand Mahindra resolved to compete with international manufacturers who were entering the market. He needed a firebrand who could undertake the task of charting out a new course for the company.

Pawan Goenka worked with General Motors, Detroit, for 14 years before joining the Mahindra family. Appointed as General Manager, R&D and posted at Nashik initially, he led the charge to make us one of India’s leading automobile manufacturers.

Under the leadership of Anand Mahindra who believed in innovation and rising above the ordinary, we underwent progressive changes to become an aggressive competitor in a new India.

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In ’93, our R&D facility was a shed with

Resources were meagre and did not permit large-scale investments in research.

Despite a severe lack of resources and technology, we introduced India’s first indigenously produced SUV and MUV – they were unlike anything India had ever seen before.