GenZe In 2012, we began working on a futuristic, electric two-wheeler. Conceived in Silicon Valley, and built in the Motor City, this cool scooter is a style statement for the Gen Z.
The first milestone of our association with SYMC was the launch of Tivoli – a compact global SUV developed from scratch.
Tivoli
MORE
M3Electro
MORE
In 2014, Mahindra Racing became the only Indian OEM to compete in the pulsating, all-electric motorsport – the Formula E World Championship
UNLEASH YOUR MOJO
In 2015, we rolled out the Mahindra Mojo for those who were born for the road. A technologically-advanced motorcycle, it had the power of a sports bike and the comfort of a tour bike.
Acquisition of Pininfarina
In 2015, we acquired the legendary Italian design firm – Pininfarina. The iconic styling company has, to its credit, some of the world’s most coveted clientele – Ferrari, Alfa Romeo, Peugeot, FIAT, and Maserati, among others. The alliance would not only help us access these relationships but also enhance our design capabilities.
In 2016, we also launched DiGiSense – India’s first cloud connectivity platform for all Mahindra vehicles.
Through this integrated technology, fleet owners can track their vehicles in real time, and drivers can contact emergency services during a breakdown.
Later in 2016, our two-wheeler business shifted focus to a premium and niche segment. Through a majority stake in Classic Legends, our intent is to resurrect the iconic and vintage brands like BSA and Jawa.
“We will bring alive these brands, not just in the form of products but as an entire lifestyle."
Dr Pawan Goenka
Managing Director, M&M
Through telematics, REVive® gives you an extra boost of charge when your battery drains out.
Featured in
Mahindra e2oPlus
A first-of-its-kind cloud-based platform for vehicle connectivity. Mahindra customers can digitally build knowledge of their vehicle’s location and performance.
Featured in
Mahindra Vehicles
‘Innovation of the year, 2016’ – a fuel efficient multi-mode engine that can be changed to a higher power curve on the go.
Featured in
Mahindra Blazo
MicroChip-Ignited 5 curve engine technology, intelligently adapts to terrain for unmatched pickup and mileage.
Featured in
Mahindra Centuro
2016
