The first milestone of our association with SYMC was the launch of Tivoli – a compact global SUV developed from scratch.
In 2014, Mahindra Racing became the only Indian OEM to compete in the pulsating, all-electric motorsport – the Formula E World Championship
Acquisition of Pininfarina
In 2015, we acquired the legendary Italian design firm – Pininfarina. The iconic styling company has, to its credit, some of the world’s most coveted clientele – Ferrari, Alfa Romeo, Peugeot, FIAT, and Maserati, among others. The alliance would not only help us access these relationships but also enhance our design capabilities.
In 2016, we also launched DiGiSense – India’s first cloud connectivity platform for all Mahindra vehicles.
Through this integrated technology, fleet owners can track their vehicles in real time, and drivers can contact emergency services during a breakdown.
Later in 2016, our two-wheeler business shifted focus to a premium and niche segment. Through a majority stake in Classic Legends, our intent is to resurrect the iconic and vintage brands like BSA and Jawa.
“We will bring alive these brands, not just in the form of products but as an entire lifestyle."
Dr Pawan Goenka
Managing Director, M&M