Club Mahindra, India’s leading vacation ownership brand, is inspiring people to reignite their zest for travelling with their digital campaign
The global pandemic and subsequent lockdown have put an abrupt halt to all our travel plans for quite some time, but the excitement of exploring new vistas hasn’t quite disappeared. We are all yearning to pack our bags and get on the next flight to experience the joys of an as-yet unexplored destination.
Through their ‘India Dekho’ initiative, a part of the #LoveIndiaSeeIndia digital campaign, Club Mahindra, India’s leading vacation ownership brand is seeking to reignite this passion and zest for travelling.
“All of us have fond memories of our favourite travel destinations and experiences,” says RaminSaherwala, Chief Marketing Officer, Mahindra Holidays and Resorts India Limited. “It is during times like these that there’s a nostalgia about them,” he adds.
Club Mahindra, which offers access to over 100 resorts in India and abroad, and over 200 immersive experiences, is calling upon people to share their favourite holiday destinations and memories. With AyushmannKhurrana, one of Bollywood’s most popular artists, as the face and voice of the campaign, Club Mahindra is striving to inspire people to relive those magical memories, even when they are stuck indoors.
A digital film titled ‘Mai PhirAunga’ (I Shall Return Again) has Ayushmann sharing an evocative message in which he professes his love for India, its myriad cultures, mesmerising experiences and mouth-watering cuisines. The actor, who’s famous for his poignant verses and couplets online, asks the winds to carry his promise to return – to all the places he’s been.
“The film builds a resonance with the audience,” says MrSaherwala, “and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.” The video also calls upon viewers to tag Club Mahindra in their responses – giving them a chance to win an amazing surprise, courtesy Club Mahindra.
With the country steadily emerging from the lockdown, Club Mahindra is evolving its resort experiences to prioritise the safety and well-being of its members and staff, while also ensuring that they exude the same warmth and service in delivering the signature ‘Club Mahindra’ experience.
#MaiPhirAungaClick here to listen to Ayushmann give voice to every Indian’s heart that wants to explore and rediscover India.
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