A small two-storied building in one corner of the Nashik plant, housing a workshop with some drafting tables, prototype and fabrication shops, and the engine development centre – all rolled into one – was the sum total of auto R&D at Mahindra in the year 1993.
In the mid-1990s, the Indian automobile market had opened fully allowing a host of global automakers to enter the market.
The history of Mahindra & Mahindra Ltd. (M&M) as a company can be mapped as a series of inflection points, often resulting out of inspired action or resilience in the face of a crisis.
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