Product and service quality are not destinations in themselves but part of a longer, ever evolving journey towards continuous improvement.
A small two-storied building in one corner of the Nashik plant, housing a workshop with some drafting tables, prototype and fabrication shops, and the engine development centre – all rolled into one – was the sum total of auto R&D at Mahindra in the year 1993.
India’s need for food security and to change agricultural practices, pushed Mahindra to foray into manufacturing tractors 58 years ago.
If you look at the Mahindra portfolio today, you will see an automobile manufacturer that focuses on SUVs.
“Anand’s dream was to see Mahindra launch its own vehicles, designed by its engineers, which would be capable of competing with global players head-on.
In the mid-1990s, the Indian automobile market had opened fully allowing a host of global automakers to enter the market.
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