Mahindra becomes member of Open Automotive Alliance (OAA)

Announcement made at Google I/O in San Francisco

June 1, 2015, Mumbai: Mahindra & Mahindra Ltd (M&M Ltd), part of the US $ 16.9 billion Mahindra Group, announced that it had become a member of the Open Automotive Alliance (OAA), a global alliance of vehicle manufacturers, with leading edge technology, committed to bringing the Android platform to cars. The announcement was made at Google I/O, Google's developer conference in San Francisco, recently.

In the Indian automotive space, Mahindra has always been a pioneer in automotive electronics, with many innovative and industry-first technologies to its credit. Under the aegis of this association with Google and the OAA, Mahindra is getting ready to provide its customers with the next level of connectivity through Android Auto.

Android Auto extends the Android platform into the car in a way that is purpose-built for driving. It offers next generation solution in connectivity by linking smart phones and tablets with an in-vehicle infotainment system.In fact it is designed for safer and easier access to information that the driver may require while driving. For example, eyes-free technology like voice and spoken directions combined with integrated controls (like steering wheel buttons) to reduce driver intervention significantly. With simple, intuitive interfaces and voice actions, Android Auto is expected to enhance the driving experience by being connected always, while also improving comfort and safety.

Speaking on the announcement, Pravin Shah, President and Chief Executive (Automotive), Mahindra & Mahindra, said, We are happy to be part of the OAA and being the first Indian OEM to be part of this prestigious global alliance, it is indeed a moment we are proud of. At Mahindra we have always been committed to introducing newer technological offerings in our vehicles in an endeavour to create an enriched user experience and provide better value technologies to our customers. Going forward, after successful integration, we will be offering Android Auto in our flagship models of XUV 500 and the Scorpio as well as on our future platforms. I am confident that this will help us in taking a quantum leap in offering connectivity solutions to our customers.

Mahindra currently offers the BLUE SENSE® APP which enables customers to connect with the vehicle using Bluetooth technology. Going forward, on integration of Android Auto,the owners of Mahindra vehicles will have in-car access to Google Maps and other specially adapted Google Services and third party apps via an infotainment screen through simplified interactions, thereby being connected always for a pleasurable driving experience.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position intractors,utility vehicles,information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in theagribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics,real estate, retail, steel, commercial vehicles andtwo wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times Boldness in Business’ Award in the Emerging Markets’ category in 2013.

Visit us at

For further enquiries please contact:

Mohan Nair

Senior General Manager (Communications)

Automotive & Farm Equipment Sectors

Office Direct Line – + 91 22 28468510

Office Email Address –

Mobile: +91 9004012237



Other Key Releases

Shaping the future

From solar lamps and water jugs and even prosthetic limbs, 3D printing has the potential to drive positive change in the lives of people everywhere. The Mahindra Group has now designed and implemented a pilot project to bring its benefits to semi-urban and rural India.

Back at it!

2016 has gone down in history as Mahindra Racing's most successful Moto3™ World Championship campaign to date. Goals were achieved and surpassed, causing the bar to constantly raise as the season progressed.

Reinventing supply chain

Mahindra partners with IBM to develop cloud-based Block Chain application, one of the first projects of its kind in India outside of traditional banking.