Mahindra Adventure wins Rally of Coimbatore 2016

Sweeps top positions in the first round of Indian National Rally Championship

July 28, 2016, Mumbai: Mahindra Adventure's Super XUV 500 triumphed at the 'Rally of Coimbatore 2016', the first round of the Indian National Rally Championship (INRC) held at Coimbatore. Mahindra Adventure claimed the 1st & 2nd positions in this round, starting the INRC's 2016 season on a high note.

The diesel powered Mahindra Adventure Super XUV 500 driven by Amittrajit Ghosh (co- driver Ashwin Naik) took the top honors at the 'Rally of Coimbatore' while team- mate, Sunny Sidhu (co-driver PVS Murthy) also driving a Super XUV 500 had an amazing run on the last few stages moving them from 3rd to finishing 2nd overall.

The competition was fierce but the rally prepared XUV500s along with their drivers proved unbeatable and won the INRC class while finishing fastest overall.

Since entering the Indian Rally Championship in 2013, Mahindra Adventure’s Super XUV 500 has been setting the trails ablaze with 11 outright victories in 15 events.

In 2013, the team won the Indian National SUV Rally Championship title, followed by the Indian Rally Championship title in 2014, and was the Overall championship winning team in the Indian Rally Championship 2015.

Speaking on the occasion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, "We are proud to have been the fastest overall and win the top positions at this round of the Indian National Rally Championship. Time and again our vehicles have clearly proven their mettle against the competition and with this victory by the Mahindra Super XUV 500 we continue to live up to the tough and rugged 'Mahindra DNA'. We are elated at starting the 2016 INRC season on a high note with this fantastic win and hope to continue this dominance in the next few rounds as well."

About Mahindra Adventure Initiative

A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of adventure and motor sports events organized under its banner.

The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (12 days), Royal Escape (6 days), Authentic Bhutan (6 days), Spiti Escape(7 days) & Authentic North East Escape(Meghalaya, Assam & Arunachal Pradesh- 10 days) and enters official teams for India’s most popular rallies and motorsport events.

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To spread the DNA of off-roading, the Mahindra Adventure team has also recently launched the Mahindra Adventure Off- Road Training Academy in Igatpuri to encourage off-roading amongst the adventure seekers.

Mahindra Adventure Off-road Training Academy is 28-acre facility, India's first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand's off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.

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Mahindra Off-Road Training Academy

Mahindra Adventure's Extreme Motorsport Program began in 2012, when it first entered the Desert Storm rally with the Super XUV5OO's and tasted success at the first attempt itself finishing 3rd on the podium. It is not only remembered as the biggest comeback in the history of Indian Motorsport but also a modest first step by Mahindra & Mahindra into the world of extreme motorsports. The hall of fame includes:

1. First time in the history of Indian Motorsports, a diesel car won an extreme rally with a debut Podium finish at the Desert Story Rally, 2012.
2. Winner of Dakshin Rally, 2012
3. Podium finish at Mughal Rally, 2012
4. Podium 2nd and 3rd at Desert Storm Rally, 2013
5. Winner of Indian National Rally Championship, 2013 - SUV Category
6. Winner of Desert Storm, 2014
7. Becomes first diesel SUV to win the Indian Rally Championship, 2014
8. Overall Championship winning team during Indian Rally Championship 2015

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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For Further Queries, please contact:

Mohan Nair
Senior General Manager (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line - + 91 22 28468510
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