Mahindra Agri honours grape farmers in Sangli

• 7 farmers felicitated at 5th Farmer Felicitation function organized by MASL

January 24 2017, Vita, Sangli: Mahindra Agri Solutions Ltd, a subsidiary of Mahindra & Mahindra Ltd., part of the USD 17.8 billion Mahindra Group, today felicitated 7 farmers for their contribution towards setting high field productivity and quality standards for export oriented grapes. The efforts of these farmers ensure that Mahindra’s products comply with stringent food safety norms of European Union countries and the United Kingdom and add to the good will and brand image of India in foreign nations. The farmers were felicitated by Dr. S.D. Sawant, Director, National Research Centre for Grapes (NRCG) and the senior management team of Mahindra.

About 200 farmers gathered to celebrate their long association with Mahindra Agri Solutions Ltd. and applaud those who have achieved significantly high standards of product quality with high volume of exports to EU destinations.

Dr. S.D. Sawant, Director, National Research Centre for Grapes (ICAR), and chief guest for the function appreciated efforts of MASL. Lauding the efforts, he said “It’s a matter of pride that Indian grape farmers have evolved with time and have embraced new best cultivation practices thereby helping India to become one of the largest grape exporters in the global scenario. Companies such as Mahindra should be applauded for their efforts to realise their vision of Delivering FarmTech Prosperity by constant innovation and farmer engagement programmes.”

According to Chaitanya Rajwade, Vice President, MASL, “At MASL, we are working with around 800 farmers in Maharashtra who are dedicated towards improving productivity and quality of grapes and are keen to have various agronomy interventions. Through our flagship ‘Khet se Khaliyan Tak’ (KSKT) agronomy initiative, we’ve helped our farmers increase their productivity by around 36% in the last four years. We will continue to work towards bringing in more market orientation through such value additions and target those opportunities that are financially beneficial for the farmers.”

In the 2016 Grape export season, MASL retained the position of one of the largest Grape exporter from India. MASL exported 842 containers with 11,000 MT. This was possible through continuous efforts by providing technical support to farmers to improve exportable quality and quantity. Farmers played an important role in MASL’s success. To strengthen business connect and improve yield of exportable grapes, MASL started the ‘Khet Se KhaliyanTak’ (KSKT) initiative to monitor application of various chemicals such as fertilizers, pesticides, growth regulators as per approved package of practice. This has helped farmers to improve productivity and meet stringent European food safety standards.

Categories of awards

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Productivity in MT/Acre



MRL and Food Safety



Special Awards



About MASL:

With a vision to Deliver FarmTech Prosperity, Mahindra Agri Solutions Ltd. closely interacts with farmers to improve their produce, quality and productivity by providing latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce and thereby improving their lives. With its wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high quality advisory through Samriddhi outlets, Mahindra Agri Business has successfully helped Indian farmers increase their productivity over the years. At the same time, it has a strong outputs business consisting of Fruits and Vegetables, Pulses, Edible Oils and Dairy where again close links with the farmers allow it to provide products that stand for quality and purity. Having grown more than 11 fold in the last 5 years, Mahindra Agribusiness has become one of India’s largest grape exporter, launched its premium fresh fruit and dairy brand Saboro, and established ‘Farm to Fork’ presence across the Agri value chain. It has also ventured into branded pulses and oils segment with NuPro with the promise of highest quality backed by the Mahindra Quality Standard. It also hosts the pioneering Mahindra Samriddhi India Agri Awards, which celebrated its sixth edition and has attracted close to 200000 agricultural innovations and success stories till date.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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