Mahindra Strengthens its Presence in Assam by Inaugurating a New Construction Equipment Dealership in Guwahati

Guwahati, June 14, 2016 : Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 17.8 billion Mahindra Group, today launched the Mahindra Earthmaster 4 wheel drive and inaugurated M/S P.L.BAGRI & CO, a full range dealership with sales/service/spares facility, in Guwahati, Assam. Located conveniently in R.K. Mission Road, near Tripura Bhawan, this new facility is part of the company's strategy to expand its retail presence in important markets across India. It is the company’s 15th dealership in the eastern region of the country. Spread over 3000 sq. ft. area as back office and warehouse for spares and an upcoming 1770 sq. ft. of showroom, this dealership will sell the complete range of Mahindra Construction Equipment such as the Back Hoe Loaders, Front End Loaders, Pick and Carry Cranes.

Well-equipped to handle enquiries for sales, service and spares requirements for Mahindra construction equipment's, P.L.BAGRI & CO will also feature spares and services at customer site, anywhere in the Northeast region. Along with the sales and service facilities, the dealership will also provide facilities such as easy finance, exchange facility, quick repair amongst others. With a focus on customer satisfaction and customer delight, this full range dealership will have a dedicated sales team and will provide the best in class services to the customers of Guwahati.

Mr. Sachin Nijhawan, Vice President & Business Head, Construction Equipment, M&M Ltd. said "Being a customer centric company, it has always been the company's endeavor to provide our customers with the best-in-class sales and service experience. The inauguration of PLB in Guwahati is in line with the company's expansion strategy for Northeast which is an important market."

In addition, these well-equipped dealerships with world class infrastructure and service facilities will ensure last mile sales and service connectivity to the customers. Mahindra has the most fuel efficient Back hoe loader in industry with highest productivity in 83 HP range. The moto of the new dealership is 24x7x365 service. For customer assistance there is a centralized toll free number 1800-209-9879 and also for Northeast India PLB contacts for Sales are: 08822226677, Service: 08822116600 & Spares: 08822110055

Mahindra Group:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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