Mahindra to enter the UK with its all-electric e2o city car

  • Mahindra set to support clean air quality in UK cities with mass-market electric city car
  • The all-electric Mahindra e2o promises to close the price gap between diesel and electric cars while reducing fuel costs to under £10 per month*
  • Connected cars are sold online with mobile aftersales support
  • Telephone and face-to-face assistance will be available seven days a week

London, March 21, 2016: Mahindra & Mahindra Limited [M&M Ltd], a part of the US $16.9 billion multinational Mahindra Group based in Mumbai, India, today announced that its electric vehicle (EV), the Mahindra e2o, will be launched in the UK in April 2016. Mahindra is set to support the cause of air quality in UK cities with the introduction of a zero-emission electric city car.

The connected car technologies in the Mahindra e2o promise to improve the driving and ownership experience, while the all-new UK specification has been optimised for city usage. The e2o is also set to reduce fuel costs to under £10 per month*, making it the ideal second car for the estimated over 2.5 million multi-car households with a driveway or garage suitable for home charging.

According to Pravin Shah, President & Chief Executive (Automotive), M&M Ltd, "In the face of issues such as environmental degradation, pollution-related challenges, climate change and energy security, all of which trouble communities globally, the e2o is a smart choice for the UK's urban multi-car households. As a pioneer of electric vehicles in India, it is our aim to make EVs more accessible in order to build a clean and green tomorrow, while remaining connected both in India & internationally."

Speaking about the forthcoming launch, Arvind Mathew, who leads Mahindra's Electric Vehicle Division said, "The Mahindra e2o is a savvy electric car that redefines sustainable urban driving. We designed the e2o, as well as our complete sales and service model, to be more convenient and flexible in keeping with the way our UK customers live and work. The e2o is indeed a drive for a better tomorrow. We shall be announcing the price of the e2o at next month’s official launch in London."

The Mahindra e2o will be available to buy directly through online channels, rather than through a traditional dealer network. Customers will soon be able to visit to compare models, book a test drive, place an order, pay their deposit and track the status of their order, all from the convenience of their home or mobile device. A team of customer consultants operating from Mahindra's UK headquarters in Chiswick, West London, will provide expert advice and support seven days a week. The Chiswick HQ will also serve as a walk-in space where customers will be able to see and test drive the e2o.

After-sales support will be provided by a mobile service team, for customer convenience. All annual servicing and the majority of warranty work can be conducted by mobile technicians, facilitated by the e2o's innovative telematics system - similar to the one that the Mahindra Racing team uses on its Formula E electric racing car - that enables Mahindra technicians to analyse vehicle data.

A pioneer of electric vehicle technologies, Mahindra is also one of the founding teams in the global Formula E electric car racing series and is dedicated to the development of innovative electric mobility technologies for the future.

About Mahindra International UK:

Mahindra is committed to improving air quality in UK cities by making zero-emission electric cars accessible to all urban motorists.

By selling directly to customers online, rather than via expensive dealer showrooms, the Mahindra e2o closes the price gap between diesel and electric cars. By optimising vehicle weight and performance for city usage, the e2o slashes fuel costs to under £10 per month for e2o owners that charge at home at night and drive the national average of 7,900 miles per year.

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About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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For further enquiries please contact:

Mohan Nair
Senior General Manager (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line - + 91 22 28468510
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For further enquiries about Mahindra International UK please contact:

Carmine Moscaritolo
HPS Jardine
Office Direct Line:+44 1628 894825
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