Charge up your Imagination: Mahindra Racing launches #DrivenByDesign Season 4 Livery Contest

~Competition to design livery for Mahindra Racing’s Season 4 race car – the M4Electro

~Winner gets to spend a day with the Chief Designer at Mahindra’s iconic Pininfarina design studio in Turin, Italy

September 8, 2017, Mumbai: Mahindra Racing launched the third edition of its hugely popular global crowd sourcing design competition, #DrivenByDesign, inviting its passionate fans, called ‘Passioneers’, to design the livery of the team’s season four Formula E race car, the M4Electro.

Mahindra Racing Formula E Team Principal Dilbagh Gill said, “The enthusiasm of our Passioneers during previous #DrivenbyDesign contests encouraged us to give them yet another opportunity to showcase their design flair and creativity. The entire Mahindra Racing team can’t wait to see what they come up with for the livery our new M4Electro race car.”

Mahindra Racing had its best ever season in Formula E during Season 3 placing third in the Team Championship. The M3Electro race car helped drive the team to its maiden race win, ten podiums, three pole positions and two fastest laps. It sported fan-created livery for the entire season designed as part of the inaugural #DrivenByDesign contest.

Following on from the third season’s breakthrough performance Mahindra Racing has set high technical and sporting ambitions for the upcoming fourth season of Formula E that begins with a double header in Hong Kong this December.

To enter the #DrivenByDesign contest, all that any racing fan need do is visit the microsite: Once there, you are just three steps away from wining the chance to spend a day with the Chief Designer of the iconic Pininfarina design studio in Turin, Italy, which is part of the Mahindra Group. Just download the kit, design the livery of M4Electro race car and upload it back onto the microsite. It is as easy as one, two and three.

The contest closes September 18, 2017 at 10:00 UTC and is open to racing fans of all ages, from across the world. Entrants can submit as many designs as they want, with the winning design becoming the livery of the M4Electro race car for Season 4.

The previous #DrivenByDesign livery contest in August, 2016 received a very strong response with 281 entries coming in from 41 countries with Spain’s Adria Haro Jorba being declared as the winner. Also, Mahindra Racing’s Season 3 livery was voted by fans as the winner of the #FELiveryWorldCup in an online poll conducted by Formula E on Twitter.

So, charge up your imaginations and get cracking and you could be on your way to Italy very soon.

For further enquiries please contact:
Darius Lam

About Mahindra Racing

Mahindra Racing is one of ten teams – and the only Indian team – to compete in the FIA Formula E Championship. Mahindra Racing entered the third season of Formula E with its own electric powertrain to power its quartet of electric racing cars. The M3Electro, launched for season three, proved to be a competitive package and netted the team’s first win, a total of ten podiums, three pole positions and two fastest lap awards. With these results Mahindra Racing secured third place in the Teams’ Championship and Felix Rosenqvist took third in the Drivers’ Championship. The team has high technical and sporting ambitions in the ground-breaking, fully-electric championship.

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About the Mahindra Group

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on / Twitter and Facebook: @MahindraRise

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