Ideal Vision -- Driven by Mahindra : Sri Lanka’s 1st Auto & Lifestyle Show
Showcase of Full Range of Mobility Solutions from 2W to Passenger Vehicles to Commercial Vehicles
15th -16th July, 2017, Colombo, marked the showcase of full range of global mobility solutions at Ideal Vision --Driven by Mahindra, a first of a kind lifestyle auto show. As a unique umbrella, the event showcased the entire global range of 2 wheelers to passenger vehicles to Electric vehicles to Pick Ups to Trucks & Buses from the Mahindra stable alongside other businesses of the Ideal Group, our distributor partner in Sri Lanka for Automotive.
The event kickstarted with the Annual Bolero Maxi Truck Rally Competition called Abhiyoga by Mahindra, flagged off by Mr. PN Shah (Senior Advisor, M&M Ltd), Mr. Arvind Mathew (Chief of International Operations, M&M Ltd) and Mr. Sanjay Jadhav, Vice President-International Operations (South Asia), along with Mr. Sagar Bhadkamkar, (Country Head- Sri Lanka, M&M Ltd), Mr. Nalin Welgama-Chairman, Ideal Group and Chaminda Wanigarathna, Director Automotive, Ideal Motors
The event also marked the launch of 7 new products from the House of Mahindra namely – New Business entry with Electrci Vehicle e2o, stunning Mahindra Mojo, Bold Mahindra XUV500 and TUV300, Mahindra Pick up (Double Cab), Optimo Tipper, Cosmo Bus and Alfa Passenger.
The event was inagurated by the dignitaries, followed by the message from key spokesperson to the media and associate partners. An experience created exclusively for the customers of Sri Lanka, the Ideal Vision show, driven by Mahindra, gave a chance to experience brand Mahindra and Ideal Group in its entirety. It distinctly helped build the tough & rugged DNA of Mahindra vehicles through some engaging display and acts. In addition, there were other entertainment zones for children and adults alike.
The post launch highlight of the show marked an “exclusive stunt show by the Bikers” along with musical night for the customers. A total of 1500+ Sri Lankan experienced the two-day event in Colombo. For the first time an event of this scale was taken live on – Facebook Live.
Ideal Vision –Driven by Mahindra, was an event was well received by the media with extensive coverage in all key print & online publications of Sri Lanka.
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