April 8, 2019, Mumbai: Mahindra & Mahindra Ltd., part of the US $ 20.7 billion Mahindra Group, today announced that its Pick-up vehicle range touched a new milestone, crossing the 1.5 lakh mark in domestic sales during FY-2019. The Mahindra Pick up range has sold 1,62,000 vehicles in FY-2019, compared to 1,49,121 vehicles in FY-2018, registering a 9% growth. This is the highest ever annual sales growth for Mahindra's Pick-up range since its launch.
Speaking on this milestone, Veejay Ram Nakra, Chief of Sales & Marketing - Automotive Sector, Mahindra & Mahindra Ltd. said, "Mahindra has been the market leader in the pickup segment for over a decade. The journey toward achieving this over 1.5 lakh units milestone of Pickups in fiscal year 2018-19 is a proud moment for us. We are grateful to all our customers for their belief in the brand and for the success of our newly launched Maha Bolero Pickup 1.7T. Today, Mahindra has the widest range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers".
Mahindra Pickups have been the market leaders since their launch, the key reason being the customer centric approach, in addition to the product offering itself. The company has introduced new products and technologies at regular intervals to address evolving customer needs, by constantly updating its products. For example, Mahindra introduced the first AC pick up, first 4x4 Pickup, first Double Cabin Pick up, the first CNG pick up and the first Micro Hybrid Pick up over a period, to maintain its market leadership.
Today, the Pick-up segment in India has sales of over 14,000 vehicles per month and is growing rapidly. With 58% market share in FY-2019, the Mahindra Pick up has pioneered this segment and enjoys a leadership position in the segment.
Customers get a variety of models to choose from within the Mahindra portfolio. There are 4 brands namely, Bolero Pick Up, Bolero Maxi Truck, Bolero Camper & Imperio. Each brand offers a unique value proposition and is targeted at different customer segments to match their specific needs. Our Pickup portfolio consists of a wide spectrum of products and it helps us to address the needs of varied segments, without any overlap. We also have specialized variants in the range such as the 4WD Pickups, CBC Pickups, and customized solutions to offer the desired value to our customers.
About the Mahindra Pick up range
The Mahindra Pick up range consists of brands such as the Bolero Maxi Truck, Bolero Pik-up, Bolero Camper, & Imperio.
Bolero Maxitruck Plus
The Bolero Maxitruck Plus is an entry level Pick up aimed at the transportation needs of load stand operators and traders across India to ensure last-mile connectivity. It comes equipped with the tried and tested, powerful m2DiCR engine with 63 BHP (46.3 kW) power and best-in-class 195 Nm torque. The Bolero’s style meets Pick up functionality and makes the Bolero Maxitruck Plus an ideal city Pick up.
This is the flagship model of Mahindra Pick up range which exceeds customer expectations on parameters like load capacity, power, torque and maintenance costs. It has biggest in industry payload capacity of 1,700 kg, the longest cargo deck of 2765mm (9 ft) and 52.2kW Power (70 BHP) making it Maha Strong. Rugged exteriors and stylish interiors make this pick-up the ideal earning machine. With variants of 2WD, 4WD, CBC, & CNG variants – it covers the entire spectrum of needs that customers have from this Pick-up Brand.
The Bolero Camper is a double cabin Pick up which is powered by the Mahindra DI engine and is available in 2WD, 4WD and Gold versions. These double cabins Pick up models are ideal for customers who look for dual applications- namely, load carrying and people carrying. Bolero Campers are popular among infrastructure companies, contractors & builders across the country.
The Imperio is a premium pick up with SUV stance and bold road presence. It comes equipped with DI engine with 75bhp (56Kw) power and 220 Nm torque. It is powered by world class technology including Fuel Smart technology, brakes with LSPV & telematics compatibility. Refined driving experience with unparalleled comfort and drivability makes this pick up an ideal choice.
The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness,aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses.Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise
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