According to the recently released figures by the National Association of Automobile Manufacturers of South Africa (NAAMSA), Mahindra has emerged as one of the fastest-growing automotive brands in South Africa. Surpassing its sales volume target for 2019 of 5,664 units by September this year, Mahindra SA is now on track to reach a new overall sales record in the South African passenger vehicle and pickup market.
This Mafanikio (success) is particularly significant given the general economic slowdown in the country. While overall vehicle sales until September 2019 were down 3.5%, Mahindra grew by a remarkable 33.4%. Mahindra’s parts division also grew in line with new vehicle sales and is up by 36% over the same period last year.
The 2019 sales success follows an aggressive marketing and expansion phase, which started in May 2018 with the official opening of the assembly facility for the Mahindra Pik Up range in Durban, KwaZulu-Natal.
This facility assembles the entire Mahindra Pik Up range for South Africa and neighboring countries. Since then, Mahindra Automotive has refreshed two of its most popular models, the entry-level KUV100 NXT and the large XUV500 for the South African market.
Rajesh Gupta, CEO, Mahindra South Africa, said, "We are humbled by the support we have received from the growing number of Mahindra fans and customers, and also from our dealer network and staff. We believe that our mix of desirable SUVs and pick-ups which offer fantastic value for money, our growing network of dealers and our history of solid customer service over the last decade-and-a-half have given us the platform from which we can grow in this tough market."