On October 2, the Government of India announced a nationwide ban on the use of plastic – small bottles, straws and sachets, as part of Prime Minister Narendra Modi’s efforts to reduce the use of pollution-causing single-use plastics.
Mahindra and Mahindra immediately took notice of this fact and wasted no time in announcing that the Company too, will stop the use of plastic at all its 15 manufacturing plants in the country.
On September 30, before the official announcement was made by the Indian government, Pawan Goenka, Managing Director, Mahindra and Mahindra, tweeted, “All 15 manufacturing plants of Mahindra & Mahindra commit to stop using single-use plastic latest by end of this Year. Kudos team for taking this step. @MahindraRise.”
Last year, the Mahindra Group collaborated with the Brihanmumbai Municipal Corporation (BMC) and started a drive to bring awareness to the damage being caused by the use of plastic. Under the company’s Rise for Good initiative, Mahindra educated local communities about plastic pollution.
This year, the Group plans to tackle plastic pollution through its new social media campaign titled #CutTheCrap. The eye-catching short film alerts viewers to the damaging effects of plastic and other forms of non-recyclable waste. Click here to watch M&M's short film on Weapon of Mass Destruction - https://www.youtube.com/watch?v=4hhU5-NAWqU
In June this year, Anand Mahindra, Chairman, Mahindra Group, had also made a promise to ban plastic bottles from boardrooms, which is yet another proof point of the Group’s commitment towards sustainability.