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Thinking Big for Small Farmers


Mahindra and Mahindra will participate at the world's largest trade fair for agricultural machinery and equipment, Agritechnica, from November 10-16, in Hanover, Germany to showcase its diverse portfolio for global small farmers. Having made its debut at Agritechnica 2017, this year, M&M will introduce products from its global farm equipment portfolio, including the Mahindra, Mitsubishi, Armatrac, Sampo Rosenlew, and Hisarlar brands.

With a network of 200 agronomy advisory centers impacting 800,000 farmers, a dedicated platform for pay-per-use mechanization services, an agronomy-based farm-management platform, and precision farming solutions powered by advanced technologies the Mahindra Group is making farm- mechanization more affordable and accessible to farmers with smaller landholdings, giving them the same opportunity as farmers with larger landholdings, to improve productivity and income.

At Agritechnica 2019, Mahindra will showcase two such precision farming techniques – The Smart Fertilizing solution & The Smart Spraying solution.

M&M will also present DiGiSENSE, its embedded connected tractor platform, which empowers customers to track, receive alerts and monitor the health of their tractor anytime, anywhere.Mahindra is also showcasing its aftermarket asset tracking & optimization tool 'Smart Track'. This is an AI-powered telematics solution designed to enhance efficiency and profitability in farm fleet management.

According to estimates from the UN, by 2050, the world’s population is expected to reach a staggering 9.1 billion. To keep up with this exponential rise, food production levels will have to go up by more than 70%. Technology holds the key to meet this surging demand.

With its vision to continuously innovate the future of farming and drive farm prosperity across the world, the Mahindra Group has brought into its fold leading agricultural machinery and technology companies to offer complete farm-mechanization solutions that will create a synergy between farming and technology.