When we think of an automobile workshop that caters to SUVs, it is easy to visualize a team of men working on heavy-duty machines. Redefining this conventional perception, the Mahindra Group recently launched India’s first all-women run automobile workshop in Jaipur, Rajasthan, as part of its #pinkcollar initiative.
Applauding the initiative, Anand Mahindra, Chairman, Mahindra Group, tweeted, "Women Rising. That's going to be one of the main stories of India's next decades."
The Mahindra Group kicked-off the first batch of Pink Collars in October 2018 and trained 22 girl students at the Mahindra Institute of Learning Excellence, Igatpuri, Maharashtra.
At this high-tech, state-of-the-art training center, the girls underwent a free-of-cost residential training program that focused on theoretical knowledge and imparted practical skill development in automotive service and repair.
The program also encouraged channel partners to tie up with Industrial Training Institutes (ITIs) and impart up-to-date industrial knowledge through the company’s expert trainers, provide automotive aggregates to support practical training and make the ITI students industry-ready.
M&M is determined to encourage the participation of women in the workforce particularly in core sectors and bring more girls on-board across roles at their automotive workshops.