annual-report-FY2020

219 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2019-20 and giving back to society. Some of the major initiatives the Company has invested in the financial year (F-20) are as follows: a) Project Nanhi Kali – Provision of educational support to underprivileged girls from poor urban, remote rural and tribal communities across India to enable them to complete their schooling. b) Mahindra Pride School & Mahindra Pride Classrooms – Livelihood training programme for youth from socially and economically disadvantaged communities to enable them to get jobs based on the skills learnt. c) Mahindra scholarships at Mahindra United World College of India (MUWCI) – to enable deserving and meritorious students to study at MUWCI. d) Promoting Health & Preventive Healthcare – Providing palliative care for people with chronic illnesses such as cancer, Alzheimer’s, kidney failure, lung conditions and stroke & support for setting up ‘The Head and Neck Cancer Institute of India’. e) Mahindra Hariyali – Afforestation initiative to improve green cover & protect biodiversity in the country and also contribute to the livelihood of farmers. f) Integrated Watershed Management Project (IWMP) – A public private partnership with the Government of Madhya Pradesh at Bhopal and National Bank for Agriculture and Rural Development (NABARD) at Hatta, for Soil & Water Conservation, Productivity Enhancement and Livelihood Generation interventions. g) Wardha Farmer Family Project (WFFP) – The project aims to create a comprehensive agrarian solution that will deliver sustainable local nutritional security and assured prosperity to the farmer families in three blocks of Wardha district, Maharashtra. h) BAJA : Training undergraduate engineering students in automotive engineering thereby enabling them to get jobs in the automobile industry. i) A World In Motion (AWIM) : Training Class V & VI students in mechanical automobile concepts for building vehicles for road and water. j) Environment, Health & Safety Plus Centre (EHS+) : The EHS+ Center aims to expand the pool of EHS and sustainability professionals working in factories, by providing affordable, state of art, training designed to improve workers and organisations health and safety conditions along with saving energy. These trainings focus on increasing resource efficiency, enhancing gender equity and empowerment, and reducing greenhouse gas emissions. k) Rise for Safe Roads : Mahindra & Mahindra Ltd, SaveLIFE Foundation and MSRDC signed an MOU to implement the ‘Road Safety’ project with the objective to make the Mumbai Pune Expressway a near ‘Zero Fatality Corridor’ by 2021. Interventions under 4E’s are conducted i.e. Engineering, Enforcement, Education and Emergency Response. In addition, efforts are made to train long haul truck drivers through the Anticipatory Driving and Action Prevention Training (ADAPT™) program and police personnel in life saving skills. l) Village Social Transformation Mission : A path breaking public- private partnership, between the Government of Maharashtra and India’s leading corporates and philanthropic organisations, to plug developmental gaps in 1000 least developed villages in Maharashtra. m) Employee Social Options (ESOPs) : The Company’s ESOPs programme supports employees in creating volunteering projects based on the needs of underprivileged communities in and around their places of work. 2. Are the programmes/projects undertaken through in-house team/own foundation/external NGO/ government structures/any other organization? CSR projects are implemented either directly by the Company through its ESOPs structure where the Mahindra employees directly implement the CSR programmes or through implementing partners which include NGOs having an established track record of at least 3 years in carrying on the specific activity. The main implementation partners the Company works with are the Mahindra Foundation, The K C Mahindra Education Trust, Tech Mahindra Foundation and Naandi Foundation.