annual-report-FY2020

220 COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS 3. Have you done any impact assessment of your initiative? Impact assessment studies were conducted by Deloitte Touche Tohmatsu Limited to measure the impact of the following 4 CSR projects.: • Water Management project, Anand Ghana implemented in partnership with Dilasa Janvikas Prathisthan • Zero Fatality Corridor (Mumbai-Pune Expressway) implemented in partnership with MSRDC and SaveLife Foundation • Project Samriddh Kisan by Samriddhi - in partnership with Self-Reliant Initiatives through Joint Action (SRIJAN) Madhya Pradesh • Project Samriddh Kisan by Samriddhi – in partnership with Rajasthan Rural Institute of Development Management – (RRIDMA) 4. What is your company’s direct contribution to community development projects - Amount in INR and the details of the projects undertaken? The Company’s contribution to community development projects amounts to approximately Rs. 126.59 crores during the Financial Year 2019-20. Details of some of the major initiatives the Company has invested in the financial year (F-20) are given in Point 1 above. 5. Have you taken steps to ensure that this community development initiative is successfully adopted by the community? Please explain in 50 words, or so. Where we implement CSR projects, we ensure that the initiative is successfully adopted and owned by the community. Below are four examples of the same: a) PROJECT NANHI KALI provides educational support to underprivileged girls in India. The intervention provides 2 hours of daily academic support beyond school hours and an annual school supplies kit including feminine hygiene material, thereby allowing every girl in the project to attend school with dignity. In F20, the project supported the education of 1,74,681 girls. Of these 67,337 girls were supported by the Mahindra Group of which 14,462 girls were supported by M&M Ltd. The balance girls in the project were supported by individual donors and other corporates. When the project is set up in a new area, the Nanhi Kali team gets permissions from local education authorities at the district, block and village levels. This includes interactions with the District and Block Education Officers, school administration, village elders etc. who sensitise the parents and community on the importance of girls’ education in particular, and other gender related issues. Moreover, regular community engagement is ensured in every project location, through monthly meetings with the families of the girls and other awareness building activities involving community stakeholders, with the aim of building conducive, girl-friendly ecosystems. Further, Nanhi Kali afterschool academic support classes are conducted by ‘Community Associates’ who are locally hired women, trained by the program’s National Resource Group. Since the ‘Community Associates’ are local recruits, they play a major role in the community’s acceptance of the project. b) INTEGRATED WATERSHED MANAGEMENT PROJECT (IWMP) – The project is a Public Private Partnership (PPP) with Government of Madhya Pradesh at Bhopal and with National Bank for Agriculture and Rural Development (NABARD) at Hatta for increasing the ground water table resulting in increased agricultural productivity and improved living standards. These projects have benefitted 38,447 people in 48 villages. The project has resulted in an increase in ground water table through various ‘watershed’ measures. All the Soil & Water Conservation, Productivity Enhancement and Livelihood Enhancement interventions are conducted in complete cohesion with the community i.e. the Village Level Water Committees (WCs) and Self Help Groups (SHGs). The IWMP Projects at Bhopal and Damoh have received 2 Awards in F20, including the prestigious National CSR Award by the Ministry of Corporate Affairs for exemplary work in watershed management and rural development. These projects have proved to be a sustainable and replicable model for the development sector which was also recognised by Indian Institute of Corporate Affairs. c) MAHINDRA PRIDE SCHOOLS (MPS) – provide livelihood training to youth from socially & economically disadvantaged backgrounds. In