annual-report-FY2021

134 COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS The Company also continues its investments in the development of new high voltage electric vehicles and platforms tomaintain its stronghold and stay ahead of the curve in the global EV landscape. Parallelly, your Company is closely working with the Government, both at the Centre and at the State level, and other participants of the mobility ecosystem to establish and grow the EV ecosystem in India. Your Company is getting ready to launch two new products in the upcoming year; ATOM - designed to appeal to the emerging new India and transform the face of last mile connectivity, and eKUV100 - India's most a ordable compact electric SUV. Farm Equipment Sector It is your Company's constant endeavour to make a difference in the lives of farmers. Your Company continues to invest in modern tractor technologies to offer tractors with category rst features, thus creating new benchmarks in India. In addition to the domestic market, the Sector is focussed on developing products for global subsidiaries and export destinations, playing its part to strengthen India's position as a global farmequipment export hub. Recognising the potential for strong growth of the farm machinery space in the country, over the last several years your Company has made end-to-end farmmechanisation an important focus area, covering a wide range of solutions including both tractor-driven and self-propelled farm machinery categories. This is being pursued both through in-house development as well as by leveraging partnerships and alliances. Your Company continues to leverage its Farm Machinery Centres of Excellence (CoEs) for development of modern technologies, both in India and around the world, with the dual objective of strengthening its farmmachinery portfolio for global and export markets as well as bringing in modern farm mechanisation technologies from advanced markets into India. Mahindra Mitsubishi Agriculture Machinery (MMAM) in Japan, is the Centre of Excellence for the rice value chain. Sampo Rosenlew in Finland is helping address the global combine harvester business.