annual-report-FY2021

211 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 e) FICCI f) Indian Merchants Chambers, g) National Human Resource Development Network (NHRDN) h) Society of Indian Automobile Manufacturers (SIAM) i) The Energy and Resource Institute (TERI) j) Tractor Manufacturer’s Association (TMA) k) K. National Safety Council (NSC) 2. Have you advocated/lobbied through above associations for the advancement or improvement of public good? Yes/No; if yes specify the broad areas (drop box: Governance and Administration, Economic Reforms, Inclusive Development Policies, Energy security, Water, Food Security, Sustainable Business Principles, Others). The Company participates as a stakeholder of SIAM and TMA on policies related to Automotive and Tractor Industry, Sustainable Mobility and Farm Tech Prosperity, Economic Reforms, Sustainable Business Principles (Sustainable Supply Chain Management) and Vehicle Recall policy. The Company also contributes through Confederation of Indian Industry/ Bombay Chamber of Commerce and Industry, when views are solicited on matters such as Securities Law, Corporate Laws, etc. Principle 8: Businesses should support inclusive growth and equitable development 1. Does the company have specified programmes/ initiatives/projects in pursuit of the policy related to Principle 8? If yes details thereof. Yes, since its inception Mahindra & Mahindra Ltd. has been a socially responsible corporate making investments in the community which go beyond any mandatory legal & statutory requirements. The CSR vision of the Company is to focus its efforts within the constituencies of girls, youth & farmers, by innovatively supporting them through programs designed in the domains of education, health and environment, while harnessing the power of technology. The unique ESOPs (Employee Social Options) platform provides employees a menu of volunteering opportunities enabling them to participate actively in the Company’s CSR initiatives and giving back to society. Some of the major initiatives the Company has invested in the financial year (F-21) are as follows: a) Project Nanhi Kali – Provision of educational support to underprivileged girls from poor urban, remote rural and tribal communities across India to enable them to complete their schooling; b) Mahindra Pride School & Mahindra Pride Classrooms – Livelihood training programme for youth from socially and economically disadvantaged communities to enable them to get jobs based on the skills learnt; c) Mahindra scholarships at Mahindra United World College of India (MUWCI) – to enable deserving and meritorious students to study at MUWCI; d) Promoting Health & Preventive Healthcare: Providing palliative care for people with chronic illnesses such as cancer, Alzheimer’s, kidney failure, lung conditions, stroke and conduct cancer screening camps. e) Mahindra Hariyali: Afforestation initiative to improve green cover & protect biodiversity in the country and at the same time support the livelihood of tribal farmers; f) Integrated Watershed Management Project (IWMP): A public private partnership with the Government of Madhya Pradesh at Bhopal and NABARD at Hatta and Nashik for Soil & Water Conservation, Productivity Enhancement and Livelihood Generation interventions, along with climate proofing intervention. Further, climate proofing projects are being implemented in 3 completed watershed projects with the help of NABARD; g) Climate Change Mitigation: The programme aims to adopt climate smart resilient practices in IWMP watershed areas in Damoh, Madhya Pradesh; h) Prerna: A program focusing on empowering women farmers as changemakers in agriculture; i) Wardha Farmer Family Project (WFFP): The project aims to create a comprehensive agrarian solution that will deliver sustainable local nutritional security and prosperity to the farmer families in Wardha district, Maharashtra; j) BAJA: Training undergraduate engineering students in automotive engineering thereby enabling them to get jobs in the automobile industry;