annual-report-FY2021

212 COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS k) A World In Motion (AWIM): Training Class V & VI students in mechanical automobile concepts for building vehicles for road and water; l) Rise for Safe Roads: Mahindra & Mahindra Ltd, SaveLIFE Foundation and MSRDC signed an MOU to implement the ‘Road Safety’ project with the objective to make the Mumbai Pune Expressway a near ‘Zero Fatality Corridor’ by 2021. Interventions under 4E’s are conducted i.e. Engineering, Enforcement, Education and Emergency Response. In addition, efforts are made to train long haul truck drivers through the Anticipatory Driving and Action Prevention Training (ADAPT™) program and police personnel in life saving skills; m) Village Social Transformation Mission: A path breaking public- private partnership, between the Government of Maharashtra and India’s leading corporates and philanthropic organisations, to plug developmental gaps in 1000 least developed villages in Maharashtra; n) Employee Social Options (ESOPs): The Company’s ESOPs programme supports employees in creating volunteering projects based on the needs of underprivileged communities in and around their places of work. 2. Are the programmes/projects undertaken through in-house team/own foundation/external NGO/ government structures/any other organization? Own team: • CSR projects are implemented either directly by the Company through its ESOPs structure where the Mahindra employees directly implement the CSR programmes NGOs/ External/ Other Organizations: • CSR projects through implementing partners with a valid registration under section 12A & 80G of the Income Tax Act, 1961, and having an established track record of at least 3 years. • The main implementation partners the Company works with are the Mahindra Foundation, The K C Mahindra Education Trust, Tech Mahindra Foundation and Naandi Foundation. 3. Have you done any impact assessment of your initiative? Yes, Impact assessment studies were conducted by Sattva Media and Consulting Firm to measure the impact of the following 3 CSR projects completed in F20: • Project Nanhi Kali • Mahindra Pride School • Integrated Watershed Management Project, Bhopal, implemented with the Government of Madhya Pradesh 4. What is your company’s direct contribution to community development projects - Amount in INR and the details of the projects undertaken? The Company’s contribution to community development projects amounts to approximately Rs. 92.78 crores (This excludes the set of Rs. 20 crores claimed in F21 for contributions made by the Company to the PM Cares Fund on 31 st March, 2020) during the Financial Year 2020-21. Details of some of the major initiatives the Company has invested in the financial year (F21) are given in Point 1 above. 5. Have you taken steps to ensure that this community development initiative is successfully adopted by the community? Please explain in 50 words, or so. Yes, for all CSR projects the Company ensures that it works together with the community so that over a period of time they can adopt the programme as their own. Below are four examples of the same: a) PROJECT NANHI KALI: • This initiative provides educational support to underprivileged girls in India by providing daily afterschool academic support and an annual school supplies kit including feminine hygiene material, thereby allowing every girl in the project to attend school with dignity. • The girls are also provided with access to a personalised, artificial intelligence powered learning software which is preloaded on digital tablets. • This year, despite government school closures caused by the COVID-19 pandemic this year, community based Nanhi Kali Academic Support Centres were temporarily set up by the project (with due permissions from government authorities), to ensure that girls continued to receive educational support during this critical time. • In F21, the project supported the education of 1,71,950 girls. Of these, 73,699 girls were supported by the Mahindra Group of which 33,046 girls were supported by M&M Ltd. The balance girls in the project were supported by individual donors and other corporates.