annual-report-FY2021

23 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 P I V O T I NG T O G R OWT H The ability to adapt to a situation, innovate, and come out stronger has been one of the hallmarks of the Mahindra Group over the last 75 years. We have seen macroeconomic upheavals, technological breakthroughs, sustained periods of prosperity, and life lessons from reality checks. And we have evolved through it all with grit, determination, ingenuity, and strategic focus. These qualities are also helping us effectively face the unprecedented challenges posed by the pandemic in both the business and the social environment. We remain confident that we will overcome these challenges and Rise in the post- COVID world. We believe that one of the better ways to straddle this ever-changing world is to balance practicalities with flights of ambitions. So, on one hand we continue to focus on customer-centricity, delivering accessible technology, innovation, and enhancing people capabilities while on the other, we are constantly pushing the boundaries of possibilities, forging strategic partnerships, and institutionalising global design centres. STRATEGIC OVERVI EW Change is the only constant, and that which allows us to redefine our future. The future would be de ned by our focus on customer experience as we signi cantly enhance our design capabilities, build differentiated brand strategy, lead digital transformation and drive EV (electric vehicle) technology. • Tech partnerships • 2025-30 BEV roadmap • Software hub at Bengaluru • Leverage MRV for PD EV TECH CENTRE • Customer journey • Software for HMI • New business models • Agile supply network DIGITAL TRANSFORMATION • Purpose-based brands • Best-in-class CX • Wow products • Platform commonality DIFFERENTIATED BRAND EXPERIENCE Redefine The Future Authentic design with global appeal MAHINDRA ADVANCED DESIGN EUROPE M A D BEV- Born Electric Vehicle | MRV- Mahindra Research Valley | PD- Product Design | HMI- Human-Machine Interface | CX- Customer Experience