annual-report-FY2021

PROFESSIONALISM GOOD CORPORATE CITIZENSHIP CUSTOMER FIRST QUALITY FOCUS DIGNITY OF THE INDIVIDUAL Over the last 75 years we, at Mahindra, have demonstrated our ability to grow with the flow as well as against it. What has helped us successfully navigate both headwinds and tailwinds are our five core values which have served as our guiding stars for all business decisions, big or small. Thanks to continuous practice over the years, these values have permeated our DNA and upholding high standards of corporate rectitude is an everyday event at Mahindra. The underlying principle of good business, we believe, is to create shared value - doing good and doing well. We need to be in businesses that impact people and planet, and more importantly, we need to consistently do well in those businesses. Doing well enables us to do more good. The year 2020 was a storm that engulfed us all. Not a single country was left unscathed; not a single individual was left unaffected. We weathered the storm. Throughout the year, Mahindra continued to function with a short and long-term strategy. We ensured business continuity and shouldered our responsibilities as a good corporate citizen by helping the nation and society fight the pandemic. Alongside this, we ramped up our capabilities, launched new vehicles and services, built strategic partnerships, became fitter as an organisation by taking tough decisions, drove innovation, and recalibrated capital allocations to gear up for the future. This report is a celebration of that journey, an almanac of the concrete steps taken during a difficult period, and an assurance that we will stay true to the course charted by our founders; of helping people Rise. OUR CORE VALUES