annual-report-FY2021

24 COMPANY OVERVIEW SUPPORTING COMMUNITIES TO RISE PIVOTING TO GROWTH RISING THROUGH INNOVATIONS RISING WITH FOCUS ON ESG CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS Our long-term automotive strategy is to build a strong, sophisticated, and authentic SUV brand with unmissable presence and advanced adventure-ready capabilities. The resounding success of the All- New THAR and continued demand for our core brands: the XUV, the Bolero, and the Scorpio are testaments to our focus on core SUV experience and sustained leadership in LCV* <3.5T category. We have initiated strong and bold moves to pivot growth by: We foresee that our core auto brands will continue to enjoy massive popularity, aided by the strong booking momentum of new additions like the THAR. Mobilising Momentum of Brands Our endeavour is to create a very strong automotive product portfolio. We are working towards launching 9 new PV (passenger vehicle) products by 2026. Building Strong Brands Mobilising Momentum of Brands 1 Building Strong Brands 2 Leveraging Platforms to Launch 23 New Products 3 Having a Future-ready EV Strategy 4 We plan to leverage our platforms to launch 23 new products by CY 2026: 9 SUVs & 14 LCVs. The much-awaited all-new global SUV of Mahindra, built on the W601 platform, has been branded as the XUV700. It is set to redefine the SUV segment with its spirited performance, best-in-class features, and world-class safety standards. The XUV700 will be manufactured at our automotive facility at Chakan in Maharashtra. For our commercial vehicle portfolio, our proposition is to build tough products with the least cost of ownership. We are planning to launch 14 new CV (commercial vehicle) products by 2026 to strengthen our leadership position in the LCV <3.5T category. BOF A & B Monocoque A & B BEV A & B Launched, 2020 THAR 2021-22 2023-26 New Scorpio 5-door Thar All-New Bolero XUV700 W620 V201 All-New XUV300 Born EV2 Born EV1 2021 2024-27 2025-26 BOF - Body on Frame | BEV- Born Electric Vehicle | Years mentioned above represent calendar years Born EV Electric Powertrain Option AUTOMOTIVE SECTOR *LCV- Light Commercial Vehicle