annual-report-FY2021
25 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 Born EV Tough disruptive products, with least cost of ownership and innovative solutions, for operators & enterprises Last Mile Mobility (LMM) Range | 2023-26 ATOM New Treo New LMM Platform UDO Small Commercial Range | 2023-24 Jeeto EV New Urban Pik-Up (PU) Range | 2025-27 Pik-Up Range New Bolero Compact PU - 4 new products For goods and passenger, 2-3 products New Bolero Classic PU - 2 new products 2021-23 Electric Powertrain Option Years mentioned above represent calendar years EV presents a huge market opportunity, and we remain committed to capitalise on the same. In the short-term, our immediate focus is on Last Mile Mobility which is ripe for scaling up. The journey into EV Tech would start with a new portfolio of ICE (Internal Combustion Engine) derived SUVs leading to a Born Electric portfolio. Our focus would be on driving partnerships along with leveraging internal capabilities through MRV (Mahindra Research Valley), EV Tech Centre, MNATC (Mahindra North American Technical Centre), and UK Design Centre (M.A.D.E.) to create an exciting EV portfolio in the SUV space. Future-ready EV Strategy • Market ready for scale up • TREO, ALFA and ATOM • Tie-ups with Amazon, Flipkart LAST MILE MOBILITY • Exciting Portfolio • Partnerships for speed to market • MRV with EV Tech SUV - ICE DERIVED • MRV, EV Tech, MNATC & UK Design Centre • BEV Roadmap for 2025-30 • Right mix of Make vs Buy BORN EV Setting fresh investment of O 3,000 Cr and simplifying the structure to drive innovation, execution excellence and economies of scale. 2023-24
Made with FlippingBook
RkJQdWJsaXNoZXIy NTE5NzY=