annual-report-FY2021

26 COMPANY OVERVIEW RISING THROUGH INNOVATIONS RISING WITH FOCUS ON ESG CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS Our constant endeavour is to serve our farmers and enable them to Rise. We aim to revolutionise farming, and in the process, enrich the lives of farmers. We have an aggressive growth strategy for the Farm Sector. The growth in the sector would be driven by: We continue to remain the world's largest tractor manufacturer by volume. We are committed to strengthening the domestic core of our tractor business and grow our market share. Our two core brands, Mahindra and Swaraj are well-positioned to strengthen our leadership position in the domestic market. We have planned a series of new launches to augment our product portfolio. We also intend to leverage technology for agri- advisory and ecosystem services (offered through Farming-as-a-Service vertical, Krish-e) to transform farming in India. Core Domestic The new K2 series is Mahindra's most ambitious light-weight tractor programme. Made in collaboration between Mitsubishi Mahindra Agricultural Machinery of Japan and Mahindra Research Valley, India, the K2 series will enable Mahindra to introduce products across four new tractor platforms, in multiple categories, and various HP points. The new series, catering to domestic as well as international markets, will be manufactured at Mahindra's Zaheerabad facility. K2 Project SUPPORTING COMMUNITIES TO RISE PIVOTING TO GROWTH 4 GEOGRAPHIES, 4 PLATFORMS, 37 MODELS Sub Compact 6 Models 20-25 HP 2023 Large Utility 11 Models 45-70 HP 2024-25 Compact 9 Models 21-30 HP 2023-24 Small Utility 11 Models 26-40 HP 2023-24 Years mentioned above represent calendar years FARM EQUIPMENT SECTOR Core Domestic (Growth in Domestic Tractor Market Share) 1 2 Quantum Growth in Farm Machinery 3 Growth in Global Farm Businesses 4 Technology (K2 Program, Global CoEs*, Precision Agriculture) *CoEs- Centres of Excellence