annual-report-FY2021

33 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 R I S I NG T H R O U G H I NNO VA T I ON S We celebrate 75 years of existence in the middle of a post-pandemic world. In these times of tumult and uncertainty, we remain steadfast in our belief that only truly innovative and bold solutions will drive the transformations we need for the future. This belief shapes our products, services, and innovations, and is evident in the positive change we continue to drive for society and the environment. Product Launches in F21 Despite the COVID-19 pandemic and the nationwide lockdown, we successfully transitioned from BS4 to BS6 with 8 engine platforms, 16 vehicle platforms, and 30 vehicle variants. Our strategy is to build a strong and authentic SUV brand, strengthen our No. 1 position in LCV*<3.5T segment, enhance EV penetration in Indian market, and enrich farmers' lives by transforming farming through technology. Towards this, we introduced a slew of new products during the year. *LCV- Light Commercial Vehicle Designed and engineered in India, the All-New THAR features two all-new BS6 compliant engines (2.0L mStallion TGDi petrol engine, and 2.2L mHawk diesel engine) as options. It offers a choice of 6-speed automatic transmission or 6-speed manual transmission. Its comprehensive safety features won it a 4-star safety rating by Global NCAP (The Global New Car Assessment Programme) – the highest safety rating for a body-on-frame SUV. The All-New THAR crossed 50,000 bookings, within just 6 months of its launch. The All-New THAR India's Safest Off-Roader