annual-report-FY2021

37 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 For us, 'Farming as a Service' (FaaS)' is more than just a catch-phrase; it represents the future of farming. Krish-e is M&M's new FaaS vertical. It provides a bouquet of progressive, affordable, and accessible technology- driven services to farmers. It aims to increase farmers' income through digitally enabled services across the complete crop cycle. These services include agronomy advisory, access to advanced farm equipment rentals and new-age precision farming solutions. Krish-e aims to leverage the Internet of Things (IoT) and Artificial Intelligence (AI) to benefit the farming ecosystem. To enable this, M&M has made strategic investments across the globe including in Resson – a Canadian predictive analytics company, Gamaya – a Swiss hyperspectral image analytics company, and Carnot – an Indian AI-enabled Agri IoT company. Krish-e has launched 3 apps: that offer differentiated and farmer focused advisory and rental services. Krish-e for Farm Prosperity Other Developments Mahindra signed an MoU with Mahindra MSTC Recycling Pvt. Ltd. (MMRPL) towards offering its customers a first-of-its-kind, end-to- end solution for handling vehicles that have reached the end of their life-cycle. MMRPL is engaged in the business of acquiring used/end-of-life vehicles to dismantle and scrap them under the brand name of CERO. Any customer intending to purchase a new Mahindra vehicle by scrapping/ exchanging the old vehicle which is more than 15 years can do so at any Mahindra dealership. These services would provide the utmost convenience to the customer without the need to look for a vehicle scrapping agency/dealer. This is especially relevant given the new vehicle scrappage policy announced by the Indian Government. One-stop Solution for Vehicle Scrapping A Next-Gen AI (Artificial Intelligence) driven open architecture connected solution, Digisense 4G improves upon the already successful Mahindra Digisense platform. This data-driven app helps farmers track their tractors and control their farming activities remotely. It aims to empower farmers with data on their farming operations, which in turn will enable them to make more profitable decisions. Digisense 4G to Empower Farmers • Krish-e • Krish-e Rental • Krish-e Nidaan